Hey storytellers and other working artists....So, what’s the ROI on the conferences you keep attending every year?
The email or the posting (I get many) reads something like,
“I go to so many conferences that I just can’t afford to come to your 'Outside In Storytelling Marketing Boot Camp.' You should (do something that makes it nearly painless for them) to attend.”
So, if you will, let me talk to your CEO for a moment. Yes, you have one for your small business and that small business is YOU. I know, it will be hard to quit being an Owner for a moment, but I need to talk to your CEO, the one who makes real life, bottom-line decisions.
Dear CEO- maybe you need to convince this storyteller that it’s time to ask a real question: “How much ROI (return on investment) are you getting from going to the same conference(s) every year, seeing the same people, taking yet another version of the same workshops you take each year?”
Hold up there. Your Owner side is popping up and saying, “But I like the people, the setting, the friendship, the fun” of the conferences I keep going to year after year after year.” Your Owner may be right in that those things are important for one part of your spirit, but your CEO needs to step in and focus on your bottom line. So, again, CEO, what is the ROI in these same conferences every year? Is it time to take a break this year and attend the “Outside In Storytelling Marketing Boot Camp?"
One woman left the OISBC last year and went out and made nearly $1000 with a simple change in her marketing strategy. Paid for her workshop in just one week. Others report new publicity from the tips they learned at the workshop. I can't assure you that you will do the same. You might do better.
So, what’s the ROI on the conferences you keep attending every year? You know, the real ROI, the one that pays the gasoline bill, the electric bill and puts food on your table? You know, the real ROI that knows the economy is changing?
Somebody will write me and tell me that I don’t understand how important relationships are and how they need to go to the conferences to be refreshed. Those folks probably are not ready for the life-changing, career-reorienting content of the “Outside In Storytelling Marketing Boot Camp.”
I also get told to “apply” to present the OISBC at various conferences. That would mean spending my money to fix your business. No thanks. You are welcome to make arrangements to bring the OISBC to your area for a reasonable fee. I am one of the most flexible national-level folks out there.
This isn’t arrogance. For some, it is a wake up call to understand your business and seize the freedoms of doing what you love. You can do it.
The OISBC could change your bottom line. It will change the way you think about your storytelling small business. It will affirm your vocation as well.
What if one just one technique from the OISBC brought you ten more gigs next year? That would more than pay for the costs associated in coming to the OISBC. If it wouldn’t, then you need to charge more. If you can’t charge more, then you need to go get a more traditional job or you need to move somewhere where you can charge more.
Take some time off from one of your regular conferences and come spend time at the OISBC. We’ll treat you like gold and challenge you like crazy.
So, what’s the ROI on the conferences you keep attending every year?
The official blog for K. Sean Buvala, storyteller and storytelling coach.