The "Outside In Storytelling" Model

The "Outside In Storytelling" model and approach, developed by K. Sean Buvala, is based upon one of the unique qualities of storytelling, that is, storytelling is an audience-centered art form unlike any other. To use storytelling in any modern public presentation, the needs of the audience must be the primary focus for the storyteller. For the publically presenting storyteller, there are three areas of focus that must be balanced around this outside reality of the needs of the audience. These three areas are: artistic excellence, technical (stage/performing) excellence, and business excellence. Business excellence does not always mean a direct money-paid environment. One can be a teller in a library, for example, who has storytelling as an adjunct to their primary occupation and still require the business excellence subskill of ethical behavior.

When any single portion of the model is removed, the entire storytelling experience collapses on itself. When any two areas receive more focus than the third area, shadow corners develop in the work and mind of the storyteller. These shadow areas are opportunism, narcissism and irrelevance.

For example, a storyteller who may be deeply moved by their own story and presents themselves as a purveyor of that story to an audience yet does not master a strong, understandable technique of telling the story is engaging in the shadow corner of narcissism. In this corner, artistic integrity overrides the need of the audience to see an effectively presented story. "You must pay me (listen to me) for my story because I am an 'artiste' who understands things you can not."

We have so much more coming in this discussion. We hope you come along for the ride and maybe even take the wheel for a bit.

The "Outside In Storytelling" process, presentations, development and visual model are copyright 2007, 2008 by K. Sean Buvala. All Rights Reserved. Do not duplicate this work without permission.