10 Habits of Good Public Speakers

(Note: I wrote this for another website that wanted a quick article with this title. I'm sharing it with you, too. There may be a tidbit or two within it for you.

Public speakers can motivate, educate, challenge, and entertain audiences. The best public speakers can do all four at the same time. A good public speaker is flexible and enjoys each audience's diversity. It is an honor to speak with an audience; the best public speakers never forget that.

Always strive for excellence when you are speaking in public. In no particular order, here are 10 behaviors that public speakers should incorporate into their professional conduct.

A great public speaker. . .

1. . . .meets the audience.
When I speak at an event with other presenters on the schedule, I am always amazed that the speakers congregate backstage and away from the audience. While prep time is always needed before an event, make it a point to go out and casually mingle with the audience, listening more than talking. You will meet some great people, and more of the audience will feel like they already know you when it is your turn to speak on stage.

2. . . .knows their subject matter.
Speak about what you know and subjects that capture your energy and focus. You should know your subject well enough that you could spontaneously speak without notes in any situation. Be devoted to the subjects you speak about.

3. . . .uses sound equipment.
While ditching the microphone may seem more casual, I see and hear many speakers in my coaching work who insist they do not need a microphone. Making your audience strain to hear your words is not respectful. Any group gathering that cannot fit around a conference table will require a microphone.

4. . . .dresses comfortably for the audience.
Keep your clothing choices just a step above the casual or formal dress of the group. For example, if you expect an audience filled with blue jeans, you might choose business casual attire.

5. . .listens to other speakers.
Just as you want to meet an audience before events, it is important that speakers participate in those events. In particular, make it a point to hear the speakers before you on the schedule so that you can make good tie-ins with the group's experience.

6. . . .incorporates learning styles.
Not everyone in your audience can learn from a singular presentation style. Mix your presentation with audience activities, slides, stories, and direct input.

7. . .uses good speaking mechanics.
Are you using first-rate nonverbal techniques? Vary your pacing, tone, eye contact, gestures, and movement as your presentation progresses. Be interesting to watch.

8. . .customizes presentations.
It was popular advice a few years ago that you should be a speaker who developed a single presentation and presented that to every audience. In addition to being arrogant, it is rude to your audience and is a way to guarantee you will not be rehired. Tweak your presentations for each audience.

9. . .uses appropriate humor.
While the days of the "start with a joke" are well behind us, it is still good to use your own natural humor- staying away from traditionally sensitive topics such as religion or politics. Rather than try to be funny, simply share things that are funny to you and let the audience decide what they will laugh at.

10. . .shares good stories.
Good stories, used to illustrate your points, can help an audience remember your presentation. Be on the lookout for good stories from your own life and literature that can be used for future presentations. Learn good storytelling techniques to adjust each story for your audience. In my "Storytelling 101" Eworkbook, you can learn how to develop and present stories in a step-by-step manner. 

Use this list as a place to start, but I encourage you to develop your own habits that will make you an excellent speaker.

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Sean Buvala is a "hard-core how-to-do-storytelling coach" working and teaching internationally since 1986. He has served various clients with big names down to the smallest one-person business. He is an award-winning storyteller who can help you develop and fine-tune your business speech. To schedule your coaching session with Sean, fill out his contact form on his website at http://www.seantells.com.

What is Storytelling: Thinking About What I Do

A friend of mine recently posted a small Facebook update about his work in pursuing his PhD. He is at the stage now where it is no longer just a dream but is actually close enough to be seen just over the metaphorical horizon. In his post, he posted the a long description of his PhD work and then tongue-in-cheek asked "And what are *you* doing?"

"What am I doing?"
That is not a hard question for me as a professional Storyteller. As well, to give credit, Limor's Storytelling Agora posting really pushed this post to the front for me.

What I am doing is
teaching all these folks with a "D" in their titles how to speak about their complex ideas so that the rest of the world can understand them. My clients come with all kinds of doctorates: JD, MD, PhD, PharmD, DMin and so forth.

I do not just train
the "D's" in storytelling technqiques. Some of my clients have "M's" and "B's" in their titles. Many have no titles at all. Some are still in elementary, high school or college.

What do I do as a storyteller?
Only a small percentage of my time as a working teller is actually involved in telling stories. Mostly, lately, I am training my clients how to speak their truths and content in a way that their audience can grasp and understand. As these others get the basics, the stories get deeper and more complex. Not everyone is a "D" nor should they be.

Complex ideas need to be expressed
in Story. Business to classroom to stage to home, I teach people to do just that.

This "how" is done through Story.
While I prefer storytelling, there are many ways to express Story. The new buzzword is "transmedia storytelling" As a storyteller and an artist first, I am open to the many ways to express Story, but only storytelling is storytelling. If you cannot see your audience and interact with them, allowing them to be cocreators in that singular moment of the Story, then you are not storytelling. You might be doing another equally important and useful art form. However, you will not be storytelling.

Let me clarify what I mean.
All dance is dance. But Tap dance is not Ballet. All Story is Story. Reading a book aloud is not Storytelling. These expressions of art are equal, different and needed.

Some of my expression of Story has been in writing.
My "DaddyTeller" book and workshops are a way to reach dads (moms, too) to urge them to fully engage with their children with by using storytelling. My "Storytelling 101" workbook is a bedrock "how to" of Storytelling essentials. My free Ecourse teaches folks some more tips for storytelling one piece at a time. I have written hundreds of articles and blog posts. I have two more books in different stages of development. I am the director of Storyteller.net where we were talking about storytelling online even before Google existed.

Back in 2008, I did a project
where I posted a near-daily update and picture of my work as a storyteller. It's at http://www.2008pics.com . That is a singular snapshot of one year. Every year is different. Every year has new clients. Every year is another unfolding of Story and storytelling for me.

I have been doing this since 1986.
I have paid my dues enough to be able to put forth theories, understandings and definitions. I am also enough of an artist to know that life is rather fluid and tomorrow is another chance to see what I have not seen before. You can agree or disagree with the ideas I have. It is okay

This post is not ego.
It is clarification for some future posts and projects. Storytelling has burned in my bones for 25 years and it has lit more than its share of fires.

I wonder
if this is an "Artist Statement?"

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The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling Tips: 9 Things to Know For Better Storytelling Anytime

Knowing a few good storytelling tips can make your presentations better. If you want an effective ways to share a story, you will find that storytelling is one of the best ways to make an impact with story. I've listed nine basic storytelling tips below for you to think about whenever you want to create a storytelling experience.

1. Select a story you like.

Choose a story you like wherever you are telling: for kids at the library, for a sacred setting or to leaders of business or nonprofit groups. There are so many stories in the world. Take advantage of that variety. Use the ones you like.

2. Work to understand your story.

You need to know how to tell a story. You need to hear or read the story multiple times. Think about your story as parts and not a whole when you are learning. A video camera and a friend who can be gentle yet honest with you will help as you practice.

3. Take out the parts of the story that slow down the action.

Beginning storytellers will hear or read a story and then try to retell every nuance of the story. With each audience, you will remove the parts of the story that do not fit for that audience. Think, "Is this piece required this time? Is it critical?"

4. Speak clearly.

You have chosen a good story and prepared well. You will be confident. Speak with clarity and confidence. Remember you basic speaking skills of enunciation and projection.

5. Use good pacing.

When you are confident, you will not be in a hurry. You want to speak slow enough so that the story is easily absorbed by the audience but do not speak so slowly that their minds check out of the room.

6. A microphone is required.

Use the microphone. Respect the group enough to let them hear you speak. That is why they came to your talk. If you have much experiences as a public-speaker, you probably need a mic when you have more than twenty-five listeners. Beginners, use the mic unless you are speaking to a few folks at a luncheon round-table event.

7. Keep good eye contact.

Look into the eyes of the audience. Some members of your audience will think you are speaking just for them when they know you look at them as a person, not part of the crowd.

8. Use natural gestures.

"You looked so confident up there. I never know what to do with my hands." When people say this to me, I am thankful that I took the time to prepare which gestures I would use and when I would use them. Make gestures that come naturally to you, but plan and prepare them ahead of time.

9. You can skip the here-is-what-to-learn conclusion.

Stories teach. Storytelling is a most effective way to teach with story. Your story gets diluted when you attempt to tell people how to feel and think about that story. If you can't resist telling the moral, at least let the audience speak first. Their answers might teach you.

I've shared 9 storytelling tips to help you create a story with good storytelling. Newbie or veteran speaker- take these nine easy steps into your next speech prep.


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The official blog for K. Sean Buvala, storyteller and storytelling coach.

Corporate Storytelling for Manipulation

In an interesting blog post with a "digital storytelling" video from way across the pond, storytelling coach Raf Stevens asks the question:

Is storytelling in a business context today not mostly used as a manipulative corporate communication tool?

I answered:

I must have missed the storytelling in the video. I see electronics, I see pictures, I see a giant toy, I see distraction. No storytelling. Frankly, not even digital storytelling.

I am with you that storytelling needs to be reclaimed. And...I have been banging that drum for a long time. Storytelling requires me and you. Not "me away from you" via digital anything.

Face-to-face is an essential component of storytelling. If I can't see you, one-to-one or even one-to-an-audience, I am not storytelling. I may be acting. I may be selling. I may be performing. But I am not storytelling until I can hear my audience breathe and take in their energy and contributions. That is storytelling.

When we forget that the audience breathes with us and co-creates the story, then our branding is sales or at worst, manipulation.





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The official blog for K. Sean Buvala, storyteller and storytelling coach.

The Elevator Speech is (still) Dead

I think the entire idea of developing an elevator pitch should be scrapped.

Over at A Storied Career Blog, Katherine has posted a discussion about the issues of putting storytelling into one's elevator speech. Overall, I think Katherine has a great blog. This particular post, however, reminds me of one of my frequent battles: The Elevator Speech Is Dead.

My podcast on this subject is at:
http://seantells.com/morethanspeaking

It always surprises me to see people teaching this archaic communication tool. The "elevator pitch" (EP) is designed to snag or sell. Are we still doing that in today's world? Are we still trying to "get" people? Is this the 90's where the whole world is full of dot-com startups begging for a venture capitalist to give a moment of attention?

Storytelling is a sole and single source of business communication that contains everything you need to communicate. Our job, no matter what our work is, is to create our Core Story. Once that is done and done correctly through the use of episodic creation, we now have a tool that can be broken down into the very quickest of communication in an elevator to a full-on presentation in a keynote.

Trying to make a story fit our EP (uggh) is like building a house and then wondering if you can find a way to pour some cement into the foundation now that the house is finished. Start with storytelling and your core story, not with an elevator speech. Start with the full knowledge and understanding of your story and then the rest falls right into place. Yes, it's still work but at least you are not trying to fit an elephant into a tutu.

There is so much going on where folks are dabbling in storytelling rather than embracing it for the essential and most foundation too that it is. I've been teaching my clients for years now: choose a project, wipe the slate clean and build your new approach upon the foundation of the story and storytelling techniques.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling Techniques for IT and Research Departments

The more esoteric your work is, the more you need to use storytelling in your job. To those of you in the IT (or any technology at all) and Research departments, I am talking to you.

Sometimes it is hard for the others in your company to understand the ins and outs of the mysteries of technology and research. By using the power of storytelling techniques in your communications, you can create the "frames" to highlight, carry and explain the bigger concepts of your work.

Every house I have ever been in has a wall or table filled with pictures of family and friends. Rather than just glue these pictures to the wall, the pictures are placed in frames that help draw the eye to the subjects contained within. In the most artistic of homes, the frames surrounding these pictures have been carefully chosen to help emphasize the content of the pictures. Done well, the frames are an extension of the pictures. The more important the pictures (the "everybody in the family" type) have the most expensive and sturdy frames.

Just like these picture frames in someone's home, your ability to frame your complicated and important data in the context of a memorable story will protect and carry your message to your listeners.

Let me give you an example of how this works.

You could talk about the collection methods used to complete a survey and how that proves the validity of the data. However, folks want results first. So, instead of talking first about how the data means you must completely drop an ingrained and "sacred cow" program from your company, you could start with the story of "Jack and the Beanstalk," (JATBS) emphasizing how Jack's mother was furious with Jack for trading her sacred cow for a few magic beans. However, in the end, Jack ends up with a goose that lays golden eggs, giving Jack and his mother more than they ever dreamed of.

You will the present your data after you tell your version of JATBS, showing the data that correlates to your conclusion. Then, you might lead a discussion based on the data that asks, "Just like the mother in JATBS, what do we in our company fear from what the data tells us? In what ways is this data like magic beans for our company's future?"

You can then end your presentation with a recap of JATBS. Now, you have framed your data (data is important and needed) in the center of a very familiar and comfortable story. I can assure you that the first time you do this process, you will wade through some discomfort and come out with a presentation that will cement the conclusions of your data into the minds of your listeners.

Here are three things you should know about story and narrative as framing tools.

1. People just want to know "what's in it for me?"

Your fellow employees are not as interested in the mechanics of your job as you are. I know you have gone to school to learn how statics work. I know you understand the many ways to hook up one computer to another in your office. However, the people you work with have not gone to the same schools you have. For most of them, how you collected the data is not nearly as important as what the data implies and instructs for their work. Storytelling lets you talk about benefits of research and technology, not just mechanics.

2. Stories remind you to speak in the language of the people: your fellow employees.

Although the idea of the uncommunicative IT employee is an unfair cultural joke, there are those in your company that are still slightly afraid of you. When they know you will speak in ways they understand, they are more open to hear what you have to say. When you can give folks the story of how others have benefited by the work you are proposing, they will feel better about providing you the tools and time to fulfill your projects. In a sense, storytelling allows others to know you are "on their side." It's far better to talk to others about how Susan at the other office could get twice as much work done in the same amount time after the expensive software update you have proposed rather than list of the uncommon features of database processing.

3. Your CFO approves funds for results not information.

Most people hate the process of change. Results are better than promises. Stories are the frames that carry results. You will get much more support for any project when folks know how others have benefited from your proposals. How the office across the city became so efficient that they now have a four-day workweek is one-hundred percent more effective in getting results than any presentation of how a Blade server works.

Your work in statics, data and technology is vital to your company. Even more vital is your ability to communicate the benefits of your work to the rest of your company through good business presentation skills. Information framed in the context of story, information carried by understandable narratives, will stick with your fellow staff members much longer than data alone. Take a chance and frame your next presentation in story.


 Go deeper into this subject on how to create a story with my short-and-focused book on designing your stories: "Measures of Story," over on Amazon. 


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Sean Buvala is an award-winning trainer who teaches businesses and nonprofit organizations how to grow their bottom line and employee satisfaction through the power of storytelling. You learn more about his work at www.seantells.com. Follow him at Twitter @storyteller .


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Water Deep: Growing Your Nonprofit Through Internal Storytelling Techniques

Your nonprofit organization will grow both the financial bottom line and staff satisfaction when you incorporate storytelling into your organization's internal communications.You need to water deeply.

As a leader of a nonprofit organization, it might be easy for individual staff and volunteers to be focused just on those who receive the services of the organization. However, does your group remember to talk to each other about your own work? Nonprofit storytelling is not just for the outside customers, it is for our very own staff members.

Stories can inspire your staff, improve staff retention and grow job satisfaction. You will see greater nonprofit fundraising. In turn, a happy organization generates deeper satisfaction among clients and benefactors.

Learn to use the power of nonprofit storytelling in your business communications with these five tips:

1. Leaders should know and speak the stories of everyday successes.

Do your nonprofit's leaders only speak to everyone when there is a problem? Stories are everywhere in an organization and they can be easy to find. I teach several methods for story gathering, but whatever method you choose to use, do something to solicit and find the stories of your company. When using storytelling for nonprofit organizations, the leaders must be the first to demonstrate this communication technique and they should seek to do so for every level of staff.

2. At least once a calendar quarter, have a single department share in-depth stories about their role in the organization.

Are your staff meetings limited to cursory sharing of agendas?

My wife is a gardener. Among other things, I have learned from her is that plants not only need the surface watering on a regular basis, but that they benefit from a "deep" watering occasionally. Much like these plants, your company needs to be "deep" in sharing their stories.
I have been on staff for many nonprofits. In our busyness, our staff meetings were reduced to around-the-table updating, doing not much more than checking in. To grow your staff cohesion, make a monthly gathering where one department shares both the success and challenge stories. As the deep watering that my gardener wife does for her trees, let these monthly or quarterly gatherings feed the roots of the entire organization.

3. Be sure volunteer training includes stories from other volunteers.

Do you assume your volunteers (or those seeking nonprofit jobs) are present because they really understand your group? As a nonprofit leader, I have seen how quickly some volunteers can burn out, especially in jobs requiring a great deal of face-to-face interaction. It is easy to assume that volunteers completely understand your mission statement. Of course, that is false. When your volunteers know the joys, challenges and reasonable expectations of your group, they will be more inspired to stay longer with your group. Mixing in a generous portion of stories (fun and serious) to your training will have long-term benefits.

4. Invite, rather than require, staff to create stories of the organization.

Mandatory story sharing results in low quality stories. Gathering stories is a natural process but sometimes your staff needs to be reminded how to do so. Rather than mandate to a group, teach them skills. Your stories will be much more genuine as they grow out of desire to share and not a requirement to meet a quota.

5. Never be afraid of negative stories.

I have found that negative stories (complaints) are a more effective gauge of staff satisfaction or job issues than any comment box will ever be.

In any organization there will be moments of success and sometimes challenge. Learn to listen carefully to all stories you hear. What are the trends and patterns? Before a staff issue becomes a major problem, it first appears as a few whispers. Are you listening to these stories? In thinking about your own work history, what problems might have been avoided if management had been carefully listening rather than defending or suppressing issues?

Strive to implement these "internal customer" tips for the health of your nonprofit group.

Thinking of starting a nonprofit organization? Make these steps an integral part of your initial plans.

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K. Sean Buvala is a national leader in the communication skill of storytelling for business. An award-winning veteran of nearly three decades in storytelling, he uses his experience in the non-profit industry to help you grow your bottom line and increase staff satisfaction. Learn more at nononsensestorytelling.com.  For daily tips, follow him at Twitter @storyteller .

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Learn Business Presentation Skills at our "Intro" Workshop 09/09/09

We are offering our "Intro to Business Storytelling Workshop" on Wednesday, September 9, 2009. We meet at 9:00AM for about two hours. We will be meeting in Avondale, AZ.

Who should attend? We welcome nonprofit leaders, business management, small-business owners, entrepreneurs, anyone involved in any type of leadership or business communications.

This is a REAL WORKSHOP on storytelling techniques for nonprofit and business leaders. It is not a two-hour sales pitch. You will walk out of the workshop with at least one new, use-it-today skill in narrative communication, probably more. You will learn from Master Storyteller Sean Buvala, a storytelling trainer, of www.seantells.net.

This first "come and see" workshop has a token fee. Sean normally gets a good consulting fee to teach this material, so you why not take advantage of this chance to get some professional training from an experienced storytelling consultant for business and nonprofit organizations.

Come learn with us!

You must preregister for this workshop.

Cost:
$39 per person, pre-registered with this form.
Includes workshop, supplies and continental breakfast.

Location:
Homewood Suites, Avondale, AZ
11450 W Hilton Way, Avondale Arizona
(Avondale Blvd (115th Avenue) just south of the I-10 Freeway.)

Time:
9:00 AM on September 9, 2009. We will be finished before noon.

Please register at this link here.

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Three Secrets Storytelling Reveals About Your Business or Nonprofit Organization

Knowing storytelling techniques is not a "fluffy" or soft skill for your business. Just as your accountant needs to have strong skills in numbers and laws, so must all your staff and volunteers learn storytelling, both creating and listening.

As good accounting can be a barometer about your company so does storytelling give you a picture of your organization's health. Like the ledger, business storytelling reveals truth about your organization. No matter if your company has just a single entrepreneur or a payroll of thousands, pay attention to these revelations.

1. Storytelling reveals what your customers really think. Gathering customer stories tells you what is truly happening. No matter what organizational myth you might have, the real truth comes from your customers. There is a reason the "Emperor's New Clothes" is such a popular story for so many generations. Are you going to be caught naked someday because you did not truly listen to your client's real stories?

2. Storytelling reveals who is really paying attention. Your company should make it a point to conduct regular sessions of story gathering from employees and management. Processes like my "Intentionality"(tm) activity help anyone in any company create stories about everyday experiences. Like a Board that cannot tell you about the company ledger, be very afraid of any upper management that never has new stories of the company. Stories of how the powerful are deposed are very common in world folktales. Is your CEO paying attention- even if the CEO and the janitor are the same person in your small business?

3. Storytelling reveals your organization's ability to adapt to change. For survival, your ledger needs to show some reserve funds for your metaphorical "rainy day." So, too, stories of change show how your company has the readiness and acceptance of the inevitable shifts in the market. Are you prepared for everything to change tomorrow? Are you stuck in the same old ways? Can you make a list, right now, of the stories that show how your nonprofit or business has adapted to change? You do not have past stories of change management and adaptability in your company? You are in for a rough future.

Corporate stories and skills in business storytelling, yes even storytelling for financial advisors, are as valuable to your group as good accounting. Are you giving storytelling the attention it deserves?




The official blog for K. Sean Buvala, storyteller and storytelling coach.

Learn Storytelling Techniques from Magic Johnson at the Michael Jackson Memorial Service

Magic Johnson Teaches How to Tell A Story

Sometimes there are surprise moments when some rather public storytelling skills are demonstrated very well.

It is common to see public figures fail at storytelling. However, at the Michael Jackson Memorial service, entrepreneur and former professional basketball player Earvin "Magic" Johnson demonstrated a command of and elegance to his story. Although many speakers spoke at "MJ's" funeral, Magic's few moments stand out.

Here are 4 things that anyone who wants to use storytelling can learn from Magic's story.

1. His story was brief. I am sure that Mr. Johnson may have had more to say, but he cut through the extraneous details and went directly to his point, taking the audience with him as he experienced the wonder he felt as Michael Jackson ate KFC (Kentucky Fried Chicken) with him one night many years ago. Ironic as it may sound, the purpose of being a storyteller is not to talk words but rather to communicate ideas.

2. It was a story told in the "voice of the people." I have watched and commented on many public speakers, especially politicians, who try to speak "to the people." In the Jackson memorial, Magic Johnson used an important storytelling technique: talk so people understand. His words were simple. His illustrations were accessible to all as he talked about family gatherings, dinners, playing games with family, celebrity-meeting nerves and eventually, something as simple as a fast-food icon: a bucket of chicken.

As a pro-basketball star, Magic could have easily made sports references. However, no sports reference would speak to such a wide range of listeners as his family references did. Choosing to speak to your audience so they understand rather than using self-serving references is a sign of a mature and effective speaker.

3. In his story, he laughed at himself. Magic's story was not to tell people how wonderful he was but rather to share how wonderful he thought Michael Jackson was. A good storyteller can reflect the focus on the story and the subject of the story.

4. His story was actually a story. It contained a beginning, a middle and an end. Magic did not tell an anecdote: "I once sat on Michael Jackson's carpet and ate KFC with him. Wasn't that cool?" Rather, he placed his story in the context of a developing relationship with the family and the invitation to dinner. Without being sappy or manipulative, he shared his own feelings about the invite and his surprise to discover his idol ate "real food" like everyone else.

His story supported this expression of hope for the future. At the end of his comments, when he referred to Michael's children having family support, you knew his point of reference to make such a statement.

Although in the past Magic has been critiqued for his speaking style, his presentation at the MJ funeral was a good example for any speaker striving to improve their storytelling skills for business or personal use.

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Sean Buvala is a public speaking coach who specializes in helping you tell your core story. For free Email lessons, please see www.storytelling101.com .










The official blog for K. Sean Buvala, storyteller and storytelling coach.

Corporate Storytelling Techniques: Five Ways to Convey Your Passion

Corporate Storytelling Techniques: Five Ways to Convey Your Passion

Stories are being told about your company all the time. Unless you have never had a customer, someone somewhere is talking about your company. When they do so, they are speaking with passion either for or against your business. You need to have your passionate stories ready to add to that conversation. To create raving fans in your business, you need to be a raving business.

When a customer experiences your company, they leave with an impression. If they were offended, hurt or feel they did not get good value, they will passionately talk about (create the story of) their perceptions of your business. Likewise, if you exceeded their expectations, they will also talk about that story. When a person hears one of these customer stories about your business, do you have your own equally passionate company stories to counter or confirm? Can your customers find these passionate stories on your website via video or audio links?

Here are five storytelling for business tips to help you express your passion:

1. Do not be afraid to be full of passion about your product or service. For example, I am always amazed at the way small brick-and-mortar business owners can be so alive and excited about their offerings but yet have zero expressions of that anywhere on their websites, other advertising or in casual conversations. Real passion ignites real passion. Don't tell me that you're "passionate about the perfect cup of coffee" at your coffee shop. Rather, through business storytelling, show me your passion by telling me the story of how you spent a year travelling the country to find the best and most unique roasting machine. I want to see that look in your eyes as you tell me about the best/worst coffee you ever had that led you to start your own business. Let me laugh with you about your obsessive interviewing and auditioning in order to find the perfect baristas. Help me to feel your focus as you tell me about going through a dozen suppliers (and their unique personalities) looking for the perfect coffee beans.

2. Your employees are your best source of truth about your company. Train your employees in ways to gather and collect their own company stories. Then, on a regular basis, gather employees together to share these stories. The sharing of these stories must not be mandatory. Requiring employees to have a story results in faked stories. By the way, my clients will sometimes hesitate to use this story-gathering process with employees because the session will generate "nothing but complaints" from the participants. All stories have value to your company and if you are getting lots of complaints, let those stories be the catalyst for internal change. Take the cue to understand: if your staff is producing uncomfortable stories, then you can be assured that your customers are unhappy, too.

3. If your company is very large with multiple locations or large departments, start your storytelling process in just one section of the company. Nothing squashes passion more than yet another management project that "we are all going to do." Choose one department and let them be the first group to experience the power of business storytelling. Once they have learned and applied storytelling techniques successfully, then other departments or locations will want to join in.

4. The elevator speech is dead. For any size company, learn to tell each of your stories in a variety of time formats such as two minutes, six minutes or fifteen minutes. Always be ready to tell potential customers about your work. Your preparedness will help convey your passion.

5. Remember that storytelling is a person-to-person experience. Take every opportunity to be in front of customers or employees to tell your stories. Digital storytelling, print advertisements and social media are all fine tools, but they can never replace the benefits of experiencing your story passionately told live and in person.

Storytelling is one of your business communication essentials. Add passion to your public speaking!

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Sean Buvala is a storyteller and corporate coach focusing on communication skills through the art of storytelling for business. He can be reached at www.seantells.net . You may also follow him on Twitter at @storyteller.



The official blog for K. Sean Buvala, storyteller and storytelling coach.

Business Presentation Skills: The Elevator Speech is Dead

Episode Five Podcast: "The Elevator Speech is Dead"
Sean Buvala talks this week about the archaic concept of the elevator speech. The elevator speech: when you learn a singular "speech" to talk about your business with new clients and customers. Rather, Sean talks about learning the power of your story to be used in different time frames. Sean also tells you the obscure Grimm tale of "Not Much." You’ll also hear from a listener who called in to tell us his reaction to these podcasts. 10 minutes.
Listen in: Episode Five

You can find all of the podcasts in this series at at this link here.

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The official blog for K. Sean Buvala, storyteller and storytelling coach.