Showing posts with label training. Show all posts
Showing posts with label training. Show all posts

Thursday, April 01, 2010

Tweens & Teens: Listen or Tolerate?


Just the other day, I had a captive audience. But, this audience kept talking back to me as I was telling stories. They had something to say about nearly everything as I spoke. They laughed, too, even at the parts I didn't make "funny."

Was this a rude audience? No! It was a school room filled with junior-high teens (13/14 year olds) and doing exactly what they should do when they listen to stories. I will share with you one of the most important things that I have learned: a quiet classroom of teenagers usually means they are not listening to you. Instead, they are just tolerating you and your presentation.

I have been telling stories to teens and tweens for more than two decades, even before the word "tween" existed. I will just be using the term "teens" for the rest of this article, but know that I am taking about kids between the ages of 11 and 18 specifically. Here are three quick tips for you whenever you are speaking to this age group:

1. Tell Your Face.
When you enter a classroom of teens, do you look like you are going to have a good time? Do you plan on enjoying the next hour or so? Does your face know it? Save the "professional" face for the staid adult events when you have to pretend to impress someone with your history. When telling to teens, smile and enjoy yourself. Mingle with them as they arrive in the classroom. Respond to even the most casual comments made to you before the event.

2. Build Your History.
With an adult audience, I could partially rely on my list of accomplishments, travels and years of speaking experience to get their attention. Or at least get them to quietly applaud. With teens, these histories mean nothing. Your PhD, your 100 years of experience are not something their 13 years of life experience can process. You have to earn the right to be heard. Speak with energy and genuine enthusiasm and be transparent about your purpose. Kids base their evaluation of you based on their (or their immediate peers') direct experience of you.

3. Encourage Response.
Especially in the area of storytelling, I want my audience to build the presentation with me. When teens enjoy you and your work, they will respond to what you are saying and doing. Often this begins with a silly comment or random shout-out designed to call attention to themselves. When you respect and use this initial comment and incorporate it into the story or presentation, you will begin to get comments from the audience that are relevant to what you are saying, not just self-referential remarks from your young audience. Think of these shout-outs as logs to toss on the fire you are building.

When the teens have enjoyed your presentation, they will tell their friends. You would be amazed how fast word can travel in a school. In the few minutes between classes this week, the first group had told the second group how much fun my presentation was. That type of word-of-mouth is invaluable with teens.

At the end of the sessions, a group of girls was standing in a huddle and giggling, scribbling something on a notebook. Finally, the artist approached me and handed me the "portrait" she had done of me (attached to this article over on the left) and said, "Thanks for coming to our school today. We really had a lot of fun."

Working with teens can be rewarding and is a good opportunity to make a difference in the world. Besides, pencil drawing can be among your highest compliments.

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The official blog for K. Sean Buvala, storyteller and storytelling coach.

Tuesday, July 07, 2009

Learn Storytelling Techniques from Magic Johnson at the Michael Jackson Memorial Service

Magic Johnson Teaches How to Tell A Story

Sometimes there are surprise moments when some rather public storytelling skills are demonstrated very well.

It is common to see public figures fail at storytelling. However, at the Michael Jackson Memorial service, entrepreneur and former professional basketball player Earvin "Magic" Johnson demonstrated a command of and elegance to his story. Although many speakers spoke at "MJ's" funeral, Magic's few moments stand out.

Here are 4 things that anyone who wants to use storytelling can learn from Magic's story.

1. His story was brief. I am sure that Mr. Johnson may have had more to say, but he cut through the extraneous details and went directly to his point, taking the audience with him as he experienced the wonder he felt as Michael Jackson ate KFC (Kentucky Fried Chicken) with him one night many years ago. Ironic as it may sound, the purpose of being a storyteller is not to talk words but rather to communicate ideas.

2. It was a story told in the "voice of the people." I have watched and commented on many public speakers, especially politicians, who try to speak "to the people." In the Jackson memorial, Magic Johnson used an important storytelling technique: talk so people understand. His words were simple. His illustrations were accessible to all as he talked about family gatherings, dinners, playing games with family, celebrity-meeting nerves and eventually, something as simple as a fast-food icon: a bucket of chicken.

As a pro-basketball star, Magic could have easily made sports references. However, no sports reference would speak to such a wide range of listeners as his family references did. Choosing to speak to your audience so they understand rather than using self-serving references is a sign of a mature and effective speaker.

3. In his story, he laughed at himself. Magic's story was not to tell people how wonderful he was but rather to share how wonderful he thought Michael Jackson was. A good storyteller can reflect the focus on the story and the subject of the story.

4. His story was actually a story. It contained a beginning, a middle and an end. Magic did not tell an anecdote: "I once sat on Michael Jackson's carpet and ate KFC with him. Wasn't that cool?" Rather, he placed his story in the context of a developing relationship with the family and the invitation to dinner. Without being sappy or manipulative, he shared his own feelings about the invite and his surprise to discover his idol ate "real food" like everyone else.

His story supported this expression of hope for the future. At the end of his comments, when he referred to Michael's children having family support, you knew his point of reference to make such a statement.

Although in the past Magic has been critiqued for his speaking style, his presentation at the MJ funeral was a good example for any speaker striving to improve their storytelling skills for business or personal use.

****
Sean Buvala is a public speaking coach who specializes in helping you tell your core story. For free Email lessons, please see www.storytelling101.com .










The official blog for K. Sean Buvala, storyteller and storytelling coach.

Thursday, May 28, 2009

Keynote or Inservice for Teachers and Education

I've just launched the "Welcome Back, Dragon Handlers" site for my 'back to school" or teacher professional development days. You can find this site at www.DragonHandlers.com. You can hear a 4 minute clip of me speaking to a teachers' convocation as well as learn more about this very specialized keynote for educational events. We've priced this as very affordable for any school district gathering. Please come take a look.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Friday, February 06, 2009

Newest "Storytelling in Business" Podcast

Our next edition of the “Storytelling and Narrative for Business Podcast” is now available. This time around, we respond to a listener's email asking about the use of jokes, anecdotes and stories. Sean discusses the differences between each of these items as well as tells you the story of "Just Enough." Sponsored by http://www.executivespeakertraining.com/ and presented by http://www.seantells.net/.


Please send your questions and comments to sean@storyteller.net and be sure to put "podcast comments" in the subject line.

Click below to listen in!

Storytelling In Business Podcast #3

Find previous podcasts in this series at this address:
http://seantells.net/audio-and-video/podcasts/


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Tuesday, December 30, 2008

Overhaul to Executive Speaker Training Workshop

I've just posted a major overhaul to the website for the "Ancient Secret of Public Speaking" workshop at http://www.executivespeakertraining.com . Please come take a look. I am still building and tweaking, but I think the new format is much nicer and more user friendly. Come join us in Arizona sometime.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Thursday, December 04, 2008

Corporate Storytelling: 3 Tips For the Nervous Public Speaker

Do you remember your first days without the training wheels on your bike? Were you nervous? Were you even a little bit afraid? Did that fear make you hyper-focused? Was there someone holding on to your bike's seat, guiding you and cheering you on?

When it comes to public speaking, do you find yourself nervous and maybe even afraid? Like that first experience on your bike, let me hold on the seat and help you learn.

1. Let Your Nerves Work for You

I am probably right when I say those few moments of being on a bicycle without training wheels were some of the most focused moments in your life. All your senses were ready to learn. Your nerves, in that case, were working for you.

Nerves are not the enemy. I have been presenting public speaking courses for over two decades and I have never found a good speaker who was not nervous about their work. Notice that I wrote "a good speaker." There are plenty of cocky and arrogant public speakers who are "never nervous" but they present without energy or enthusiasm.

What good are nerves and nervousness for the public speaker? Your nerves keep your energy level high and your focus sharp. Speaking with high energy while focused on your presentation benefits your audience. They are getting a speaker who is truly present to the subject they are presenting instead of someone who is spewing out just another average speech. Before going onstage, accept your nerves as part of being human, take several slow deep breaths, smile big and step onto the stage with energy and enthusiasm.

2. Remember: Your Audience Wants You to Succeed.

When you were riding without the training wheels, were your family or friends standing on the sidewalk hoping you would fall off and hurt yourself? Of course they were not hoping that you would fail.

In public speaking, your audience wants to you to be at your best. They do not want you to be boring as that means they will be bored. Your audience wants to see you having fun or deeply in touch with your subject. In the old days, people were told to imagine the audience in their underwear. That was just horrible advice. Your audience is on your side and you are in partnership with them. Remember, you are the expert and you are giving them a valuable presentation. They want to walk out of the event saying, "Great! I can really use what that speaker was talking about."

3. Good Coaching and Training is Invaluable.

When you were a small child, you did not just hop on to your bicycle and hurry down the street. No, you started with training wheels. Then, someone took off those training wheels and ran behind you, holding on to the seat, while you wobbled down the road. Several falls later, more running and wobbling, and then, whoosh you took off down the road.

Coaching and training for public speaking are invaluable ways to get to the whoosh moments of public speaking. We who coach and train public speaking skills are always getting letters of thanks from our clients who successfully used simple techniques taught in public speaking workshops or private coaching. Seek out the experts who can take you to the next level. You will discover that it is an incredible experience to have a speaking coach who can point out areas where you need to improve and support you in your natural skills as a presenter.

Learn to focus your nervous energy to achieve excellence as a speaker.

For more information about Sean's workshop that teaches you to harness the power of business or corporate storytelling, please visit our website at http://www.executivespeakertraining.com You are also invited to follow Sean via his Twitter account at http://www.twitter.com/storyteller today.



The official blog for K. Sean Buvala, storyteller and storytelling coach.

Friday, November 21, 2008

Review of our Grumpy Burgers Teleseminar.

Just read this over at a NING group. Thanks, Kath.


I went on Sean's Teleseminar on Monday, and I got lots of new ideas to try, plus heaps of good marketing tips. Some things I knew of (good to get re-inforcement of that knowledge, though), but most were new ideas that will really help me improve our business and get more bookings. Sean teaches a lot of his ideas in point form (which he then elaborates on) - this is great because it makes it easy to take in and remember. I have already started to use some of the ideas, and will add more as I go along.

I've only ever been on one other teleseminar, and one thing I noticed that was different about Sean's way of teaching is that he is very inclusive and approachable. He kept asking if we understood each point, and welcomed and encouraged questions from us - he seemed genuinely interested in our marketing problems, and with helping us.

If your calendar is full and you have no room to squeeze in even one more booking ;o) - you probably don't need to go on the call, but otherwise, I can thoroughly recommend this Teleseminar - you won't have wasted your time by joining it. It's being repeated on Friday evening - here are the details:

http://professionalstoryteller.ning.com/events/surviving-tough-economic-times-1

Cheers,
Kathy Lamb Worsfold



The official blog for K. Sean Buvala, storyteller and storytelling coach.

Sunday, November 16, 2008

Public Speaking Workshop in Arizona with Executive Speaker Training.

We have posted new dates for our premier Speaker Training Workshop! Visit us at www.executivespeakertraining.com to learn more. Dates are posted for December through March. We still have space in the December workshop if you act now. Come to Avondale, Arizona this Winter, with great temps in the 70's.

Our public speaking training in Arizona is filled with less yakking on theory and more real learning and application time. Besides, it is taught by someone who really knows storytelling, not a guru that sorta added storytelling to their repertoire.

Powerful two days. Come join us.

www.executivespeakertraining.com

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Monday, August 25, 2008

Press Release: The Ancient Secret of Public Speaking Workshop

Press Release

For Immediate Release
Use Date: August 24- October 8, 2008

Synopsis: Award-winning speaker coach and storyteller offers new training workshops in the West Valley of the greater Phoenix area. Adults who use public speaking in any format are invited to register for the “Ancient Secret of Public Speaking” workshops in October or November 2008.

Avondale, AZ- Improving and mastering public speaking will be the results when those in any career field attend the newest two-day training workshop offered in the West Valley. The “Ancient Secret of Public Speaking Workshop” has two remaining sessions in 2008: October 9 and 10 and then again November 6 and 7. Presented by long-time Arizona resident and national presenter, K. Sean Buvala, the workshops are limited to a few students per session to insure personal attention. For more information and to register, please see the website at http://www.ancientsecretworkshop.com .

“After several decades of public speaking work, I’ve come to recognize and apply a core element in every excellent speech or presentation of any type. In the workshop, we tap into this ‘secret’ skill, one we are all born with, and teach our students how to immediately use the skill,” says Sean Buvala, the creator and presenter for the “Ancient Secret of Public Speaking” workshop. He continued, “I’ve spoken with and coached in nearly every major industry, including construction, sales, health care, ministry, education and others. I’ve worked nationally with small companies and major international corporations. In all cases, our secret skill of building narrative can be used and is used by all speakers in those organizations.”

Sean has decided to keep this national workshop in the Phoenix area. “We’ve been offering a variety of workshops here in the west valley for about a year now. We have had attendees from all over the U.S. With this new workshop, we’re expanding our offerings so that anyone of any skill level can come and learn to speak with greater clarity, getting their message to stick in the hearts and minds of their listeners. As a side benefit, we’re creating business for west-valley hotels, caterers and retailers.” says Sean.

Buvala continued, “The workshop is surprisingly affordable for this level of training and includes many practice and coaching sessions. We also put out some great meals, which are included in the price of the workshop. We work our participants very hard as they develop new skills or fine-tune current skills. It’s always good to watch our participants grow and have a great time, too.”

The remaining 2008 workshops are offered at a discount price before a price increase in 2009. “I’ve seen entire teams grow and learn much when they learn the narrative secret.”

For the latest information and updates, please visit the website at http://www.ancientsecretworkshop.com.

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Keywords: learn storytelling, learn public speaking, workshops, corporate training, speaker consultant, goodyear, avondale, human resources, hr, sales, teaching, teacher, inservice, insurance, ministry, how to be a better public speaker, confident speaking, real estate, arizona, toastmaster, education, continuing education, college,


The official blog for K. Sean Buvala, storyteller and storytelling coach.

New Lower-Price offer on the Storytelling 101 Kit!

Hey, we changed the bonus items for the Storytelling 101 kit and dropped the price a whole bunch. Come and check it out. Mention this blog when you order and I will send you an extra gift. http://www.storytelling101.com


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Monday, June 30, 2008

Free TeleConferences for July

I've just set up the dates for all the July 2008 Free Storytelling Teleconferences. Go to http://www.storytellerconference.com/ to register and learn more.

July 9 Wednesday:
"Will Your Clients Call You First? Ten Easy Ways to Stay In Their MindTops"

July 12 Saturday:
"So You Want To Be a Professional Storyteller?"

July 15 Tuesday:
"Storytelling 101: An Introduction to Storytelling for All Types of Storytellers."

July 16 Wednesday:
"Public Speaking 911: Five Fixes for Public Speaking Problems."

July 17 Thursday:
"So You Want To Be A Professional Storyteller?"

July 21 Monday:
"Public Speaking 911: Five Fixes for Public Speaking Problems."

July 24 Thursday:
"Making Your Storytelling CD (Right the First Time.)"

July 28 Monday:
"Will Your Clients Call You First? Ten Easy Ways to Stay In Their MindTops."

July 30 Wednesday:
"Storytelling 101: An Introduction to Storytelling for All Types of Storytellers."

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Friday, March 14, 2008

"Make the Perfect CD" Workshop Coming Soon!


Hey folks! Come get some serious coaching BEFORE you make your next CD.

Our next live "Make the Perfect CD" workshop is:
May 3-4, 2008 in
Glendale, Arizona.

The flyer is read for you! Come get it at:

http://www.storytellercoach.com/recording_flyer.pdf

Registration info is at
http://www.storytellingworkout.com


Here is the first hint: don't use the type of microphone shown in the picture!Our workshops are fun and focused. They are not pick-up groups! Rather, they are professional gatherings where we take the time and $$$ we have invested and use it to train you.

....K. Sean Buvala, storyteller and storytelling coach.


Wednesday, February 27, 2008

The First Marketing Boot Camp Kicks Off!

It's here, the newest Storyteller.net workshop, the ::: Outside In Storytelling Marketing Boot Camp.::: 15 participants from all over the United States will be learning about and growing their work as artists. We are happy to present this event. We’ll be posting updates as we go along, so watch this space over the next few days. And to all our guests, welcome to Arizona!

Missed this camp? The next camp is August 15-17, 2008 (Fri-Sun) right here in Avondale/Phoenix again. Registration will open soon for that event.

The official blog for
K. Sean Buvala, storyteller and storytelling coach.

Sunday, February 17, 2008

RoadBlock #10: Too Many Personal Stories

In a previous posting, I made a list of ten “Roadblocks to Your Success” for the professional storyteller. With this article, I am starting to explore those statements more in depth.

I wrote that number ten was: “Especially for U.S. and Canadian tellers, you are telling too many disconnected and without-context personal stories.”

I believe that when we say “storyteller,” the general public usually thinks of either a children’s entertainer or a stand-up comedian.

So, what does the average stand-up comedian do? They tell stories about the people they know, the situations they have been in. Most of them are funny, some of them a little touching. A comedian interacts with the audience, without the fourth wall, talking right to them and sometimes using what the audience says as part of the things the comedian says on stage. Sometimes they use “naughty words” that offend anyone over 21 but those words are part of the culture the comedian comes from and it is to that culture they want to speak. Maybe when the comedian uses those words, someone from outside that culture will gain knowledge about another way of thinking.

Storytellers are quick to point out that we’re not stand-up comedians.

So, what does the average storyteller do? They tell stories about the people they know, the situations they have been in. Most of them are funny, some of them a little touching. A storyteller interacts with the audience, without the fourth wall, talking right to them and sometimes using what the audience says as part of the things the storyteller says on stage. Sometimes they make cultural references that are lost on anyone under 21 but those references are part of the culture the teller comes from and it is to that culture they want to speak. Maybe when the storyteller uses those references, someone from outside that culture will gain knowledge about another way of thinking.

Oops. Perhaps those two careers are not so different. When I speak in some “Storytelling 101" classes at community colleges, every student in those rooms want to be a comedian, so they take the storyteller class. They hope I can teach them how to “make it” as a comedian. Why? For them, the choice between storyteller and comedian is this: one pays better than the other and will get you famous while the other will give you warm fuzzy feelings and get you booked at birthday parties for children. We have so much work to do in educating people about our craft. To do so, we must be categorically different than other performing arts. At the moment, we are not.

What’s wrong with telling personal tales?

In the U.S. in particular, too many professional storytellers are telling too many personal tales and further blurring the line between our art form and the work of comedians. If storytelling continues on this path of telling personal tales over the classic tales of myth, legend, tall tale and fairy tales (aka world tales), we are going to see our art form continue to slide off the radar. If storytelling and comedy were to arm wrestle right now, they would appear evenly matched to the storytelling community. But, an audience-centered art form is not about what we want or what we see. Due to the way the world moves, comedy is going to win that arm-wrestling match and be the most-listened to voice while deep, rich world-tale storytelling will go and join the broom makers at the “Old Tyme Country Renaissance Faire.”

Why the over abundance of personal tales? From my couple of decades experience, I see several reasons:

First, some storytellers are fearful or just don’t want to work hard on their stories. Perhaps they are simply uneducated in how to adapt a world tale. So, they are abandoning classic world tales because they are afraid of violating someone else’s copyright. And so they should be wary. But, if you are doing the work of storytelling and building your own versions of world tales, then you have nothing be worried about. Are you doing the work of storytelling or are you echoing the style and choices of storytellers you have seen?

Second, personal tales do take some work to dredge up but overall are easy to tell. I know this will cause some to sputter, but personal stories are easier to tell as the audience has no benchmark against your experiences. If you tell “Beauty and the Beast,” that will elicit comparisons to other versions. That is scary for some tellers. However, who can benchmark your story of “Uncle Ted and the Big Green Snake?” I think the proliferation of storytellers who have invented family members and stories who then use them as the basis for their presentations speaks to the general ease of developing personal tales and the ease of telling them to modern audiences.

Third, some storytellers are seeking therapy in telling personal tales. I’ve been in discussions where storytellers talk about “clearing out their emotions” through personal tales. Sounds great for therapy or for support groups and visits to your shrink, but it’s wrong to do that to your general audiences or otherwise force support-group status on the unsuspecting.

Should we tell personal tales?

Yes, we should. There is a place for personal tales. An occasional tale in the midst of other world tales is a good break and can create an affinity between audience and teller.
It is also possible to interweave personal and world tales in the same telling. This creates the same stand-up sense that audiences flock to but also gives the audience an exposure to the greater gifts of the story and storyteller. Some personal tales are for used for historical purposes and education. Again another valid use in the correct setting. What better way is there to teach the culture of the “old southwest” than a family story passed down from storyteller to audience?


So, I suggest the following for the working storyteller:

Research, learn to tell and use at least one world tale for every personal tale you develop.

Tell your world tales to an audience that is not composed of children locked into a school classroom, a public library or to an audience of just your storytelling groupies. So, find some 19-30 year olds and start telling.

Develop one interlocking world tale and personal story and tell those stories as a singular experience. I am not talking here about framing: “My Uncle Ted once was bitten by a snake so that is why I am telling you now about the story of the Snake Leaves.” Go beyond framing and interweave the stories. You’ll learn more about both stories in the process.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Monday, December 24, 2007

Happy Holidays

Three Rules of Work:
Out of clutter, find Simplicity.
From discord, find Harmony.
In the middle of difficulty lies Opportunity.

-ALBERT EINSTEIN

Saturday, September 08, 2007

One Solution to Your Marketing Questions.

I've been telling you of the new and exciting things we've been
doing and have planned for this our 10th anniversary year at
Storyteller.net.

I'm happy to (finally) be able to tell you about our newest project,
the "Outside In Storytelling Boot Camp."

The OISBCamp is "The Artist-View Marketing Training Event for All Working Artists and Those Who Want to Be."

http://www.outsideinstorytelling.com

In addition to my presentations, we'll be joined for the February
2008 event by our invited associate presenter, Priscilla Howe. Many
of you on this list know of her and her success as an independent,
self-sustaining artist.

I've spent scads of time and a whole bunch of money researching and
preparing this event. I've distilled down many years of marketing and business research and decades of experience to make this new process laser-focused on what working artists need to know. I hope you can join us.

"Outside In Storytelling" is a new way to look what excellence as an artist consists of, focusing on three circles of excellence as our base. Through the "Outside In" process you'll explore excellence, mind-shifting and marketing in an audience-centered and "no shiny-poofy language" environment. I am excited to finally be launching this.

Visit the website for details and possibly get one of the limited Early Bird registrations.

http://www.outsideinstorytelling.com


There will only be 20 -- Just 20! -- registrations accepted in total for the three-day session.

"The Outside in Storytelling Boot Camp:"
The Artist-View Marketing Training Event for All Working Artists and
Those Who Want to Be.

Limited to just 20 students! There's a limit on Early Bird registrations so go look now at what we're offering. Thanks.

Monday, August 20, 2007

I Had Forgotten How Good You Are.

"I had forgotten how good you are," they both said.

And it was my fault that they forgot.

Okay, let me see if I can put in writing what I learned this weekend.

Over the weekend, I had a chance to do multiple presentations for an organization. Back in the day, about 10 years ago, I used to work as a storyteller with this group every week, sometimes multiple times per week. For many reasons such as their staff (read that: decision makers) and location change for their group, I had lost touch with many of the members of that organization. I had gotten lazy with my mailing list and dropped people off the list under the assumption that they would not be interested.

Ah, did you see that word in there....assumption....assume "means that you make..." Oh, you know the rest of that one.

Now, this weekend, after many years of not working with this group, I now had a major event with them, primarily because one of my regular sponsors (who is now based at this location) called me and said, "why aren't you coming up to this place anymore?" That put things in motion, contracts were signed and there I was again.

Afterwards, two different people who had seen me work with them "way back when" came up to me separately and said, "I had forgotten how good you are." Although flattered by the evaluations, I asked how come they hadn't been in contact with me for their needs. The both replied that they had lost track of me and that "i stopped getting your mailings so I assumed you weren't doing this anymore."

EEEK!

Yes, I know. They might have used the Internet to find me. A reality check here calls us to remember that not everyone (yet) thinks about the Internet when searching for people they know. And 8-10 years ago folks were barely using Email to communicate let alone Googling storytellers.

Postal mailing still work. These two people judged my availability based on my mailings. How many bookings and good events had I missed because I stopped sending monthly mailings to these two people?

Let's do the math. Let's average a post card, mailed out, to 50 cents each. That's probably too high. Ten years of mailings, 12 months per year gets us 120 mailings. That's $60 each or $120 to both folks over the last 10 years.

How many bookings had I missed in ten years with these potential sponsors because I took them off my mailing list? $120 is a fraction of a single booking. I saved myself $1 per month not mailing to these folks who knew "how good you are" but probably lost several thousand dollars in bookings, coaching and performances. There are also lost relationships and lost chances to promote the Art of Storytelling.

Sigh.

Remember, they did not ask to be removed. I will always remove someone who asks. Rather, I assumed they wouldn't want to hear from me based on the actions of their leadership.

Am I making sense here? Some marketing gurus say that you need at least 50 contacts a year with customers to keep yourself at the top of their minds. I urge my clients to do at least monthly mailings.

And now, I'll urge them to never take a potential sponsor off a list unless asked.

"I had forgotten how good you are," they said.

It was my fault that they forgot.

Thursday, June 21, 2007

Red Pen Storytelling Tool

Crafting a story is an essential skill for both beginning and experienced tellers. Crafting, much like sculpting, involves knowing what to trim away and what to keep. 

For storytellers, our sculpting tools should include the red “cross it out” pen. In my youth, I once heard an old comedy album where the comedian said, “When you are trying to tell a story, try having a point. It makes it so much more interesting for an audience.” I’ve attended several storytelling events of late that bring that old comedy routine to mind. 

I’ve wanted to hand the tellers a giant red pen, hoping they’d cut out, cross out and eliminate the bloatedness of their tales. Although it’s not always possible to have a clear-cut point in telling folktales or world myths, storytellers need to know “why” they are telling any particular story. If not, stories end up as rambling and meandering exercises in hearing ourselves talk. When that happens, the stories lose interest, and our audiences just lose interest. 

Doing the red pen routine with personal tales is easier, so let’s begin there. 

First, understand that storytelling is an audience-centered art form. It’s not a form of therapy for the storyteller. 

 Grab yourself a piece of paper and do this exercise with me. 

First, choose a personal tale from your repertoire. 

Then imagine the type of audience you’ll be telling to and with. 
With those thoughts in mind, ask yourself, "why am I telling the story?" What is my point? Identify this first thought, this singular crystal-clear point, and write it across the top of the paper. Use large, bold letters. 

 Underneath those big bold letters, write an outline your story. What’s first, second, third.....sixth, etc? Try to include all the elements of your typical telling of that story, including those tangential side trips you might be normally inclined to make. 

Now comes the step so many tellers are unwilling to make. Grab your red pen. Re-read your main point. Go down your outline and ask yourself for each numbered item, “Does this item illustrate or lead to my main point?” If it does not, cross it out. 

 This is where some storytellers start reaching for the oxygen mask. “But, what you want me to cut out is (funny, cute, touching, meaningful, pretty, insightful, witty, makes my grandma laugh, tells people I love dogs, will save the world, etc). I couldn’t cut out that part.” 

Yes, you could. 
Yes, you should. 

If it does not move your story towards your main point for the audience you are addressing, draw a line and drop it from your story. Most likely, the parts you’ve redlined are or could become stories in their own way. 

 The process I have just described is a good exercise to do with your storytelling coach. Ask that person to help you identify and redline the excessive parts of your story that drag down your work. One of the challenges with storytelling as an art form is our excessive focus on internal (“How does your storytelling make you feel?”) coaching, so it may be hard to find a mentor that will be honest with you. 

You should assure your coach that having an opinion is okay. 

 This ability to redline one’s work to focus on the audience's needs is essential for good storytelling. Tellers unwilling to redline their stories just leave me wishing for the door. 

A storyteller who tells a story that has been redlined and crafted leaves me wishing for more of their craft. Isn’t that the goal- building a love for stories and storytelling in our audiences