Float. Reinvent. Pivot.

Folklore is filled with stories of people who come to a fork in the road, often met by mysterious and maybe dangerous creatures.

As you move forward in the world still firmly held in the grip of a pandemic, you've got some choices.

Float.

"I hope that everything goes back to normal." That is probably not going to be in our future. The wisdom stories of the world tell us that this rarely happens once we encounter a monster. You can hover and try to wait out the storm.

Reinvent.

Perhaps what you have been doing all along is never coming back. There are pain and grief in that, but also a great opportunity. In the "way things are," are you excited about seeing new ways to serve customers and interact with your brand, even if you don't yet know what those ways are?

Pivot.

We are moving to a virtual world where brick-and-mortar and direct services might not be the right choice. Is there a new way to still deliver your product or service? You customer will still love you, and you will find new ones, too.

Are you at a crossroads or fork, blocked by a creature of doubt and fog? Look that beast in the eye and, rather than running scared, address it and ask, "What is your lesson for me today?"

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Sean Buvala helps entrepreneurs and business owners find, craft, and share their seven unique stories to grow their businesses during these "what if" times. Visit morethanspeaking.com to schedule a call.

The Six Stories You Need in Your Storytelling Repertoire

"Do I have enough stories for the work I want to do?" is a common question I hear. The number of stories you need changes based on where and when you will be using your stories. That's the short answer.  Generally, you need three times the stories you think you will need. A one-hour concert is best served with three hours of available content.

However…

As a coach, I like to think of the question a bit deeper. I think it's important to recognize the type of stories a teacher or teller needs, not just the volume of stories. I'm not referring to the question of folktale versus personal tale, but the bigger idea of the how an artist processes the stories they know (or will know)  in their repertoire.

Here are the Six Stories I think you need. All of this is flexible, with and ebb and flow of where your stories fit. I also think that these concepts apply across all the situations where you use oral storytelling including business, education, entertainment or inspirational settings.

You Need:

Stories That Promote Change

"With great power comes great responsibility." –Spiderman's Uncle

Let's start with the most obvious type of stories, recognized by grifters and preachers alike. Why be an artist (or trainer) if you don't want to make an impact? Your stories well told will move an audience in some manner. Sadness to joy, inaction to action, dying to rising, there to here are all changes that you can facilitate with your stories. Embrace the catalyst you have in the stories of your collection.

Stories That Inspire Awe In You, The Storyteller

"The universe is full of magical things patiently waiting for our wits to grow sharper." –Eden Philpotts

While there are many situations where you will use storytelling, you will always have "that one" story that summarizes some of the transcendence you feel in your life and work.  The arts inspire, motivate and create wonder. As an artist, as a communicator, you will need these stories to remember that you are using an art form that moves beyond the surface, that connects on deeper levels when you are overwhelmed with the "why am I bothering to do this" moments.

I've seen this "one story" with all my coaching clients. Perhaps you use storytelling in healing settings and your story centers around one patient or client and their journey. Maybe it's a story about something you as the teacher learned from the student.  In a business setting, your story might be about how your work actually made an impact on your customers.


Stories That Are Workhorses

"Do…or Do Not. There is no try." –Yoda (Star Wars)

The working artist, from stage to staff room,  is working a job. Communication, storytelling and teaching are often jobs. While the fresh-faced artistic apprentice (of any age) might get caught in the inspirational or transcendent storytelling, the specialist knows the routines and pacing of when stories are presented and repeated.  I have malleable stories that I nearly always tell, enough to create varied presentations even for the same audience in the jobs I hold (and am honored to have) as their presenter.  Don't be afraid to have many workhorse stories. Their reliable presence in your artistic "day job" makes it possible to tell the previously mentioned stories that inspire awe.


Stories That Are Funny

“If you want to tell people the truth, make them laugh, otherwise they'll kill you.”  -Oscar Wilde

Similar to the workhorses, you need stories in your collection that are simply entertaining and funny. Funny stories gather groups, break tensions and build relationships.  I've never known of a setting where a funny or lighter story couldn't be used. This is a very broad category of stories that requires cultural sensitivity and a light touch. The days of the public-speaking "tell a joke first" are gone. In its place are full stories that are fully crafted and deftly told.

Stories You Don't Tell Anymore

"…the ability to form judgments requires the severe discipline of hard work and the tempering heat of experience and maturity." –Calvin Coolidge

We all must develop and change. Cultures change, from the overall norms of society to the microcosm of your school or business. Your story repertoire is a mix of fallow and planting, composting and reaping.  As an artist, you will find that a story that once made sense (and may have been a workhorse) no longer fits your viewpoints. As a communicator, you must abandon stories that are no longer appropriate for a changing world.  I have been at storytelling for more than three decades. When I look at old set lists, I find story titles that I don't even recognize or titles I remember but think, "nope, I'm done with that."  New growth as an artist requires the compost of the old journey.

Stories You Won't Ever Tell

"The better part of valor is discretion; in the better part I have saved my life." –Shakespeare

There are stories you should not tell to an audience. Your deepest stories of pain or conflict are best shared among your closest friends or therapists. Don't drop your problems on your audience. Don't reveal everything.  In an age of oversharing, you might struggle to recognize the stories that need to be reserved for only the most particular of circumstances.  Knowing that all artists have these stories and recognizing your own untellable stories is a sign of maturity as a person and artist.

Whickety Whack, Six Stories in Your Sack

I hope, in these Six Stories, you find a better understanding of your work with story. I'd be interested in hearing from you if you have a category that isn't covered by one of these six settings. Need some more tips? Take a look at my Tips Book at storytellingtips.com.


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The is the official blog for K. Sean Buvala, storyteller and storytelling coach.

Getting the New Year in Focus

Heads up: this post is a bit more personal than what I normally post here. I'm writing more about the "artist" than the "art."

You might be tired of the New Year's posts, but I just wanted to share a thought that was new to me. It's not an idea that I thought up as I first heard it in a workshop from Trish Gillam at Gangplank Avondale. I've seen a mention or two since then in other places.

I'm not a fan of resolutions, even if I have written about them in the past. I find that people either "do" or "do not do" projects and ideas in their lives. However, I do like the idea of having a "theme word" for a year. As professional performing artists, I know it's easy for all artists to see grand possibilities about the future but forget that such possibilities need a firm foundation.

Now, my  2014 "theme word" is "organized." I let too much of 2013 get past me, for many legitimate reasons. At other times, I allowed myself to be overwhelmed by ideas and goals and then, in that mess of possibilities, I ended up not making anything happen.

This is not to say that 2013 did not have some good projects and surprises. 2013 did indeed have some unexpected-yet-good events. However, in being honest, I found that I lost momentum by not keeping a better reign on the structures of my work and art. In that, this was a rare year for me.

So, in this year as an artist, coach and family man, I will ask myself a question about the projects I choose and the activities I do: "Will this help me be organized?" An organized (not compulsive) working artist can achieve many goals and get projects done. This is not solely about being "neat" or "housekeeping;" rather it's about being together in mind and purpose.

My word for 2014 is "organized." No lofty resolutions in that one word but rather a need to see the top of my desk again, the transcendent side of my work as an artist expanding, books and projects completed, my calendar better filled with bookings, and my family still moving forward. There is no order to that list as I see it as an overall way of being rather than a list of  resolutions.

I hope this makes sense for you as a fellow artist or entrepreneur. If you chose a word that would describe your goals for 2014 what would your word be?

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The is the official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling Practitioner: How to Use Stories in a Short Presentation

On Friday I had a follow-up coaching session with a student from one of our Executive Speaking Training Workshops (EST). In these follow-up sessions, I often work with workshop students directly in creating their presentations. The private session is part of the package of the EST registration.

As part of my recent binge of hard-core storytelling-practitioner blog posts, I thought I might share a white-board illustration with you that I created while my client and I were working. She found it useful. I did not intend to use this drawing as a blog post, so you are getting a raw piece of my mind here. Be gentle with any comments about my scribbling drawing skills.

The scribbles in the middle read "facts."

My student, who works in inventory control in a large international business, was trying to create a 10-15 minute presentation. I showed her a model that I sometimes use in my own public speaking. It uses either two or three stories to "bookend" or support factual content.

As you can see from the drawing, I suggest that stories serve two purposes in a short presentation. They are the first high points that bring the energy of a presentation back up. They also serve as frames (or hooks or nets- however you want to read it) for the presentation of facts during her discussion. There is a typical ebb/flow level of energy in presentations as you can see in this white-board picture.

There can be either 2 or 3 short stories in this presentation model. The first "bookend" flow (as drawn on the board) uses two stories and is seen as:

 Story A - Fact Set 1 - Story B- Fact Set 2 - Story A.

This second appearance of Story A is either the same type of additional illustration from Story A or a reminder from a lesson suggested in Story A. So, in a perfect white-board illustration I might have written A1 and A2.

Another way to do this presentation is to have a Story C at the end of the presentation that ties together the other stories and facts. I have noted that in the picture with some after-the-fact text added to the drawing.

Story A - Fact Set 1 - Story B- Fact Set 2- Story C

Of course, you will add your own introductory and closing comments, but for our meeting, we didn't need to write these on the board.

Other thoughts: I assume that you already understand that the stories would be connected to the content presented in the facts, perhaps to illustrate the reward or consequences of paying attention to the facts in the two sets. Also, the stories could be a mix of "real life" stories and a world-tale. One story, especially Story B, might be more of an anecdote and not a full story. It depends on your skill and your situation.

This is a good model for a short 10-15 minutes speech. You would adjust the process based on the time you have to speak. I have written about some other presentation models in the past as well.

I hope this is helpful.


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The is the official blog for K. Sean Buvala, storyteller and storytelling coach. Written right out of our offices at Gangplank Avondale.

New Book! "Measures of Story"

I've released a new book! For the next few days, you can get the book (Ebook or Kindle), a free teleseminar and the audio version of the book for just $6.97. Yes, that's just about giving it away. To get the teleseminar and the audio book, please order by the 11th. Details on the site.

I have a free chapter to read, a free chapter to hear, the table of contents to download all on the new website for the book. No registration is required for the free reads or audio.

Come grab your copy of "Measures of Story: How to Create a Story from Floats and Anecdotes." Features include:

*Explore the differences between stories, anecdotes and floats.

*Replace your archaic “elevator speech.” Understand why real stories make better communication tools.

*Learn the most overused floats that aren't the stories you might think they are.

*See how these anecdotes and floats become stories with examples for the personal and business world.

*Create your new stories with Sean’s “Take Action!” activities.

*Discover more online resources to help you learn to share convincing stories with associates, friends, students or family

Learn more:
http://www.howotcreateastory.com

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The is the official blog for K. Sean Buvala, storyteller and storytelling coach.

Story for Business Nay Saying.

First off, go take a look at a very good article by Kathy Hansen on her blog: "Not Everyone Thinks Applied Storytelling is a Good Idea." (Note: Dr. Hansen consistently supplies excellent commentary on story and storytelling and should be on your "surfing" list.)

I agree with the issue she's presenting and have added my comments:

How about this article on "10 Things Storytelling Won't Do for Your Business."

You can find it at: http://seantells.com/storywont

Backlash is to be expected at the moment. Sadly, we have gobs of storybiz philosophers out there right now that can comment eloquently about the "why" of story but few comment well about the "how" of story. What we are left with is a pile of people who are energetic about the concept but have no way to really make it go. I've actually seen business people (who should know better) breathlessly say (or Twitter or Facebook) that we have to "believe in" the story for it to work. They're using the word "believe" in the same way that Peter Pan tells the audience that clapping your hands and believing will bring Tinkerbell back to life. No, you don't have to "believe" your story but it must be true, it must be honest and it must have relevance. Story is not cod-liver oil or any panacea.

Another issue is that folks are replacing facts with story. Story frames the facts, it does not replace them. Story carries Truth- not replaces it. For example, there is a reason that XYZ company lost money last year and they need to look at those figures. What story can do is frame the experiences of loss and recovery. As another example, if you have bullies in your elementary school, the simple act of storytelling alone will not solve the problem. Done wrong it will actually make it worse.

I am pre-reading yet another book on biz storytelling before it comes out this Spring. It's full of stories but has no content. Lots of people are going to pick it up and be very disappointed. Those folks will put the book down and abandon storytelling as fluffy cocktail-hour bragging- when it could have made a huge difference in their organizations done right and in context.

I'm pro applied story and its various deliveries, but I am deeply aware that the message often sounds like a 1970's peace-and-love TV commercial to many folks. You'd like to buy the world a Coke? That's great and your vision inspires me. Now, how are we going to pay for it?

The official blog for K. Sean Buvala, storyteller and storytelling coach.

The Five Essentials of Storytelling

The essentials of storytelling remain the same regardless of where you are using storytelling.

I often get requests via Email or telephone that are similar to something like this:

"I work in the (fill-in-the-blank) industry. Can you teach storytelling to my staff in my (fill-in-the-blank) industry?"

The answer is always yes. The essentials of "how to tell a story" do not change regardless of the industry in which you want to use storytelling. You name it: health care, education, politics, nonprofit, business, marketing, entertainment, sacred- the essentials of storytelling remain the same. I've taught storytelling in those niches and even in some more unusual niches, such as the mining industry. That's right, some people who dig deep into the earth learned storytelling for their work from me.

In any setting, these 5 essentials of story always apply:

1. You must be audience focused.
Before you speak to any group, you need to know what they need from you. Simply repeating the same stories over and over again for different audiences is self-indulgent. Although I may use some of the same stories from group to group, how I tell the story and which parts of the story I tell changes with each audience. There is no such thing as canned storytelling.

2. All storytelling must use the components of beginning, middle and end.
A story must start somewhere. The story then has tension or issue in the middle. At the end of the story, there is some type of finality or resolution. An anecdote may have just one or two of those parts. A mix of storytelling and anecdote may be what your audience needs to hear. Remember, an anecdote is a moment in time. A story is a complete experience.

3. All stories must be broken into episodes.
In any industry, your stories should not be viewed as a one-perspective masterpiece but rather as an image that changes based on where the audience sheds their light. Break your story into episodes, determine which episodes are the "core story" and then add or subtract the other episodes as needed. Life looks different at dawn than it does at noon- both in reality and in metaphor.

4. You need to use good public-speaking mechanics.
Whenever you speak, you need to be heard. You need to know what to do with your hands and gestures. You need to enunciate. A good storytelling coach can help you master your storytelling techniques and your presence.

5. You need to blend personal and world-tales together.
In many industries, an audience grows weary of too many self-referential tales. They also might doubt your professional experience if all your stories are "once upon a time" folktales. Work to make your presentations a blend of stories form multiple sources.

Storytelling helps you to achieve your goals in all industries, markets and businesses. Use storytelling to advance the work of the industry of which you are a part. As a storytelling coach, I have helped many people go past story theory to the fun and effectiveness of successfully telling stories. Let me know if I can assist you.


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The official blog for K. Sean Buvala, storyteller and storytelling coach. ©2010 Sean Buvala

Sean Buvala Talks about Storytelling Techniques for Business Podcast (Guest Blog)

I was fortunate to be interviewed for the "Entrepreneur People" blog talk show. There is a great deal of good content in this interview, giving you an good overview of the power of storytelling techniques in business and non-profit groups. Sherry writes:

"Sean Buvala is a storyteller who teaches, speaks, and coaches organizations on the value of the story for understanding their culture, their people, and advancing their cause. Meet Sean and hear tips on the how and why of storytelling. www.seantells.net, www.storyteller.net, (33 minutes)"

You can listen in to the interview in the player below or go directly to the EP site at this link now.



To download the mp3 file, use this link here.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Business Presentation Skills: The Elevator Speech is Dead

Episode Five Podcast: "The Elevator Speech is Dead"
Sean Buvala talks this week about the archaic concept of the elevator speech. The elevator speech: when you learn a singular "speech" to talk about your business with new clients and customers. Rather, Sean talks about learning the power of your story to be used in different time frames. Sean also tells you the obscure Grimm tale of "Not Much." You’ll also hear from a listener who called in to tell us his reaction to these podcasts. 10 minutes.
Listen in: Episode Five

You can find all of the podcasts in this series at at this link here.

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The official blog for K. Sean Buvala, storyteller and storytelling coach.

Non Profit Leaders: Do Your Volunteers Know Your Story?

Non Profit Leaders: Do your volunteers know your story?

Yesterday, on my way into the grocery store, a woman sitting at "animal rescue" table asked me if I would like to donate to their rescue shelter. As I made my way into the store, I had both the time and the inclination to listen to her ask for a donation as my family has been connected to the work of rescue shelters for more than six years. (You can see the website at 3lostdogs.com.) As well, we have three "rescued" shelter dogs in our life. So, I am open to the idea that these volunteers were promoting. I also know that these impromptu tables are an important non profit funding source.

I asked her, "What does your shelter do?" The volunteer was not ready to answer my question. She did not know the story of the shelter she was representing. Her only answer was, "We do the adoptions at the (name of pet store)." Outside of that, she did not know what to say.

So, unlike most people passing her table, I stopped long enough to actually talk to her. I was a prime-candidate to donate money to her cause. However, she had not been trained in how to talk to potential donors. Either she did not know the story of her group or she had not been trained to speak about her organization.

This, of course, is not her fault. Her lack of preparedness was the fault of the director of her non-profit organization. It is possible that she had been trained on where to find the table that she needed, what to do with the money she collected and where to turn in the forms at the end of her shift. She was not trained in talking about the mission of her organization.

How about your volunteers and employees? Have they been trained to tell both their story of why they volunteer as well as the story of your organization? I am not talking about elevator speeches here. These elevator speeches, also know as unique selling points, are static anecdotes used to snare others. Rather, knowing the multiple stories of your organizations and how to adapt them to both casual and formal situations is a key skill for your staff, both volunteer and paid.

Here are three steps you need to follow to prepare your staff to use the power of story in your non-profit organization.

1. Collect the stories of your group.
There are a variety of techniques available to aid any organization in the collection of their stories. However, the best method is the oldest method: listen. Train your staff to think about stories. Ask them to think: what is happening/has happened that others need to know about? Find a way to share these stories at regular gatherings. Never make story sharing mandatory in any setting. Although many trainers advocate this, the pressure of "I must have a story" results in poor stories shared when your staff is under pressure to come up with anything. Stories should always be gathered in an organic or grass-roots process.

2. Train staff in the essential skills (the how-to) of storytelling.
The best investment you can make in your organization's future is to enlist the help of an experienced storytelling coach to teach your staff and volunteers to tell stories. You want your team to be able to know and tell your core or essential stories in a variety of time formats. For example, the volunteer I encountered outside the grocery store might have known the 20-minute story of their organization but had not been trained to tell it to me in a two-minute setting. She would need to know both the long and short versions. You also want your team to be able to use stories as frames for presentations that require quantities of data and shared information. Teach storytelling techniques first and save the high-level theories of storytelling for advanced classes once your staff has had success with storytelling.

3. All non-profit leadership must use stories at every gathering.
In every public speaking setting, from formal board meetings to casual walk-arounds, the leadership of the organization must fully immerse themselves in the use of story. Despite the glut of storytelling-for-business consultants available, the idea of storytelling for adults in a business setting remains challenging for many. Your leadership team, from the top on down, must clearly demonstrate the importance of story in all settings.

In even good economic times, a non-profit organization must have a strong command of their past, present and future stories. Your potential donors are interested in what their money can do in your organization, assuming your mission aligns with their values. Are your volunteers ready to speak your mission statement, not in overused mission "statement-eese," but rather in the geniune stories of your group's daily experiences?

Expressing your organization's story should be a skill for all of your staff. It is a requirement for business communication today. Consider everyone in your organization to be public speakers. Your experiences, expressed in story, are the unique features of your group. Be sure your donors can understand them.

I did explain to the volunteer outside the grocery store about my family's history with rescued animals and thanked her for the good work she was promoting in defense of abandoned animals. Her work was important and I hope she had some success in collecting funds for their rescue project. However, I knew that she was unprepared for real conversations about the work and mission of her group. I hope that the leadership of her group soon gets a chance to teach their staff to tell the real stories of the challenges and successes of their charity.

Good stories, willing listeners and a staff trained in public speaking skills are tangible assets that every non-profit group must have.



The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling for Business: Three Quick Fixes

Three Quick Fixes to Your Storytelling for Business.

Having done executive coaching and corporate storytelling training over the last 23 years, I have seen many common mistakes from folks wishing to use storytelling for business presentations. Here are three of my quick fixes for public speaking issues.

Fix Number One: Take your story seriously.
World stories, myths and legends have endured for many centuries because of their ability to carry powerful messages in the small space of well-selected words. Use this power carefully. When I work with clients, they will often have spent many hours on their appearance, their eye contact and the slides they will project. However, they only spend minutes on story selection and presentation. This is a big mistake. There is no such thing as a simple story. Stories are powerful tools and, used incorrectly, they will explode back at you. Stories selected with care, crafted with good storytelling techniques and told with an intentional purpose will create a long-lasting impact on your audience. Your listeners will remember your stories long after the memory of your nice tie, fancy dress or overhead slides quickly fades away.

Fix Number Two: Plan the gestures you will use.
Your hands do not always need to be in motion nor held clasped in front of you as if you were carrying a bouquet of flowers. Avoid making choppy hand movements with eve-ry syl-la-ble you speak. Plan your gestures to match your story and move effortlessly and smoothly from one gesture to another. Let you hands rest naturally at your sides in between gestures. Try to avoid the finger pyramids or hand clasping between gestures.

Fix Number Three: Speak in your natural voice.
One of the best time investments you can make as a public speaker is to watch a professional storyteller speak to your target demographic of adults. You will see and hear the differences between how one tells stories to adults and how one practices storytelling for children. You must avoid the "sing song" voice of the unpracticed storyteller, who, like revered hosts of children's television programming, makes a lilting vocal pattern that sends adult audiences screaming out of the room.

Also, be aware that when you speak personal or "real" stories about your company you do not imitate or mimic the voices of others. Speak in your own voice. In most cases, do not change your voice to reflect your perceptions of the gender, race, regional origin or social status of those of which you are speaking. Mimicking another can quickly backfire on you, causing you to lose goodwill and trust with your audience.

Applying these quick fixes for public speaking will help your audience to be fully immersed in your presentation. Your storytelling, well prepared and well coached, can lower your public speaking anxiety and make you one of the best business speakers your audience has ever heard.

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Sean Buvala ( Twitter him @storyteller) is an award-winning storyteller, experienced business speaker and executive speaking coach who helps businesses grow their bottom line and create employee satisfaction through the power of storytelling. His website is http://www.seantells.com. He offers private training and coaching.




The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling Techniques Improve Your Communication Skills

Why Storytelling Techniques Improve Your Communication Skills

Storytelling is the "mother" of all communications. Every art form relies on Story to convey meaning. Despite this truth, many communicators only approach storytelling as an adjunct to their speaking and presenting. For this quick article, I am speaking about oral storytelling, not digital storytelling that does not rely on or build on a presenter's public speaking skills. I suggest that mastering oral or traditional storytelling should be at the top of every speaker's list of priorities.

Here are three foundational reasons that storytelling helps you improve your presentation skills:

1. Storytelling teaches you to think on your feet. When you learn to be a good storyteller, telling stories to all sizes of audiences from 2 or 2000 people, you must learn to adjust your energy and pace to match the audience reaction. "Reading" or understanding the mood, energy, and desires of your audience is a good communication skill at all levels.

2. Storytelling teaches you to be spontaneous. While you are learning to tell a story, you focus on thinking about your story in an outline form, or episode-by-episode. Good storytellers do not memorize their stories word-for-word and do not use notes or other ways of reading their stories. No matter how you are communicating, it is never a good idea to deliver a canned, memorized speech to anyone. As a storyteller, you learn to rely on your ability to "see" a story as it happens, letting different parts of the story take precedence at different times. You will never tell a story the same way twice just as you should never speak to an audience like any audience before it.

3. Storytelling helps you to think about the deeper meanings of your content. Almost all stories carry some type of moral or ethical message and understanding. As you adapt personal and world stories to your presentations, you will start thinking deeper about the meaning of your communications. Of course, you may or may not act on those meanings, but you will generally find your presentations more satisfying as you understand their impact on your listeners.

All cultures use storytelling. Storytelling is a universal language and a core-skill for all presenters. My best public-speaking tip: seek out learning and coaching in the art of storytelling and work stories into all your presentations.

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Sean Buvala is a professional storyteller, the director of Storyteller.net and a nationally recognized storytelling consultant. Please see his website to learn more about his storytelling techniques for corporate training. You can learn how to tell a story through his Ebook at www.storytelling101.com


The official blog forK. Sean Buvala, storyteller and storytelling coach.

Storytelling in Business Podcast: Storytelling is Not a Soft Skill.

The next episode of our "Storytelling and Narrative for Business Podcast" is ready for you!

Episode Four: "Storytelling is Not a 'Soft Skill': Sure Looked Easy"
Sean brings you some tough-love this week to help you understand that storytelling is a "hard skill" for your business. Fail that understanding and things can go bad. Get real coaching and training to sharpen your skills.

Listen in: Episode Four

Find all the podcasts in this series on this page here.

Sponsored by: Executive Speaker Training Workshops.

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Press Release: "Bobby Jindal's Response Speech Demonstrates Business Storytelling Do's and Don'ts." says National Storytelling Expert.

Press Release
For Immediate Release

Avondale, AZ- National storytelling expert and speaking coach, K. Sean Buvala, reviews Bobby Jindal's "Republican Response" speech and offers four public-speaking tips gleaned from the Governor's presentation.

Buvala, the director of the national storytelling resource site at Storyteller.net, says, "Regardless of anyone's political preferences, the Governor's speech illustrates that stories and storytelling can be used in any type of important speech. As a corporate storyteller, I was happy to see yet another national figure make use of story in their presentation. I also think that any person using stories can learn four things from Mr. Jindal's speech."

Use intentional hand gestures. Buvala says, "The Governor uses frequent, choppy hand gestures that are synchronous with the syllables of the words he speaks. It looks as if he is conducting an orchestra or cutting onions to the rhythm of his words. Speakers should plan the gestures that they will use with their stories. These intentional movements can then enhance the stories being told instead of being a distraction."

Be careful when using "Me too" stories. Mr. Buvala continues, "While I appreciate and respect the Governor's family story of struggling immigrants, his narrative immediately following his comments regarding the president's family history both lessens and distracts from the power of the Governor's background story. In order to seem less like a 'me too' attempt at connection, the story might have served better at the end of the story. While it is a good thing that the Governor used stories, the placement of those stories must be carefully considered. "

Use tone and pacing appropriate for your audience. Buvala notes that, "Bobby Jindal's pacing, tone and inflection during his speech reminded me of a school teacher giving a motivational speech to young children rather than a thoughtful reaction intended for thinking adults. The constant head nodding, the sharp intake of breath between sentences and the higher pitch of his speaking took power away from his stories, perhaps making his narratives sound childish. I'd suggest that the Governor concentrate on slowing his pace, intentionally speak with a lower pitch and allow himself to breath deeply by using longer pauses more often.

Use stories to "frame" your presentation. "Finally," says Sean Buvala, "although Mr. Jindal's family history story might have been better placed in the speech, he does refer back to his opening story at the end of his presentation, when speaking again of his father's words. This process, called 'framing,' reminds the listeners of the central point of a talk, giving them a virtual 'frame' in which to see the ideas painted with the speaker's words."

Buvala, who teaches monthly public workshops for business storytelling, knows that stories used in national conversations help unify listening audiences. "Governor Jindal's use of personal stories allows the audience to understand the speaker as a human being rather than just a 'talking head' for an ideology."

For more information about group or private coaching in the art of storytelling for corporate or business use, please contact Sean Buvala via his website at www.seantells.net.

Contact Information:

K. Sean Buvala
www.seantells.net
(623) 298-4548
sean@storyteller.net

PO Box 392
Tolleson AZ 85353

"EXPERT CONSULTANT for the Press, Television and Radio"
Storytelling (both traditional and digital), performing artists, public speaking, corporate training, business coaching, non-profit organizations.

PROMOTIONAL PHOTOS
Promotional photos of Sean Buvala are available for download at:
http://www.seantells.com/seanbuvala_1.jpg
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The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling in Business Podcast #2

Our next edition of the "Storytelling and Narrative for Business Podcast" is now available.

This week, "What Did the Plumber Know?" and Sean is talking about telling an old-hat or familiar story for your business. Sponsored by http://www.executivespeakertraining.com/ and presented by http://www.seantells.net/.

Listen in:
Storytelling and Narrative for Business Podcast #2

Send us your thoughts and questions in the comments below or find Sean at http://www.twitter.com/storyteller .

The official blog for K. Sean Buvala, storyteller and storytelling coach.

New "Storytelling in Business" Podcast!

Sponsored by our Ancient Secret of Public Speaking Workshop, I've kicked off the new "Storytelling in Business" podcast. I'm aiming to release a new edition at least every two weeks for this fast-paced, quick listen podcast. Come enjoy it.

And, send me your questions about storytelling in/for: business, coaching, corporate training and public speaking. I'll work them into the line up.

First Edition (mp3) is here:

Episode One: The Guy in the Bathroom

BTW, if you take yourself too seriously, this is not the podcast for you.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Expert Hails Disney’s New Movie "Bedtime Stories" for featuring the Number One Success Skill for Parents to Presidents.

For Immediate Release

Avondale, AZ- "Telling stories, that is using imagination and seeing situations from new perspectives, is the number one success skill for anyone, from parents to presidents," says K. Sean Buvala, the executive director of Storyteller.net and a national speaking coach for companies and their employees.

"Disney’s new movie ’Bedtime Stories’ of course illustrates the power of storytelling to and with children, but many folks also can learn to use storytelling as their primary tool for expressing the dreams, goals and successes of their business life. The essential concepts used for sharing storytelling with children come into play in any business situation. In the end, the only thing that causes one business to stand out over their competitors is their company story."

Buvala, a veteran of 23 years of professional storytelling, offers five quick tips for any parent who wants to tell stories for and with their child:

1. Learn to accept and use your skills as they are.

In the minds of your children, every story you tell is perfect. So, relax, slow down and think about what happens. Every story needs a beginning, a middle and an end. Once you think of those parts, just let the picture unfold in your mind and speak it to your child. Put down the "professional" story books and tell stories from your own experiences and memories.

2. Let your children add to the story as you go along.

Just like in the movie, if your child wants to add raining gumdrops, space creatures or fire balls, take those items and let them grow in your story. That way, you teach your child to use their imagination and that their contributions to a conversation are valuable. Don’t be too quick to correct for the "right" way to have a story progress.

3. Look your children in the eye.

Buvala says, "I’ve trained parents to tell stories to their children and CEO’s to tell the narrative of their company to board members. In all cases, looking sincerely at your audience expresses interest, increases bonding and grows credibility. Give your children a gift and look at them when you tell stories."

4. Use a variety in your words, not just baby-talk.

Children, from tots to teens, best learn language by hearing it used in conversation. Avoid the temptation to use baby talk with your children. Children grow to be adults so speak like an adult, varying words as you speak. For example, instead of "fast" you might say "quickly" or "rapidly," pausing to briefly define words as you go, if needed. In many cases, children get the meaning of words from the context of your story.

5. Start communicating with your teens before they are teens.

One of the most powerful ways to communicate with teens is by laying the groundwork for conversation while they are young. Storytelling by parents teaches young children that they are important enough to be the center of attention for a few moments during each story. Storytelling also teaches children the power of words, the ebb and flow of conversation and sequencing their thoughts, tools any teenager should have.

Buvala also states these same rules apply to storytelling in business. "Everyone starts where they are with their skills. In today’s market, customers respond better to genuine sharing instead of polished advertising. Also, our business stories are ongoing and when customers can add to the story via social networking, focus groups, feedback forms and so on, they take greater ownership. Being genuinely interested in our customers’ experiences and communicating face-to-face whenever possible is always a chance for growth. Finally, it’s important from the beginning that our corporate approach be one that treats our customers with respect, never talking down to them, explaining things as needed, making a focus on customer needs."

Buvala teaches a multi-day workshop for anyone who wants to learn to use storytelling for business, sales, non-profit or family use. For more information, please visit the website of "Ancient Secret of Public Speaking Workshop" at executivespeakertraining.com.

Contact:
K. Sean Buvala
PO Box 392
Tolleson, AZ 85353
http://www.executivespeakertraining.com
623.298.4548


Keywords:
parenting , business coaching , storytelling , movie , disney , bedtime stories , family , public speaking

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***View this press release here:
http://www.free-press-release.com/news/200812/1229643560.html

Corporate Storytelling: 3 Tips For the Nervous Public Speaker

Do you remember your first days without the training wheels on your bike? Were you nervous? Were you even a little bit afraid? Did that fear make you hyper-focused? Was there someone holding on to your bike's seat, guiding you and cheering you on?

When it comes to public speaking, do you find yourself nervous and maybe even afraid? Like that first experience on your bike, let me hold on the seat and help you learn.

1. Let Your Nerves Work for You

I am probably right when I say those few moments of being on a bicycle without training wheels were some of the most focused moments in your life. All your senses were ready to learn. Your nerves, in that case, were working for you.

Nerves are not the enemy. I have been presenting public speaking courses for over two decades and I have never found a good speaker who was not nervous about their work. Notice that I wrote "a good speaker." There are plenty of cocky and arrogant public speakers who are "never nervous" but they present without energy or enthusiasm.

What good are nerves and nervousness for the public speaker? Your nerves keep your energy level high and your focus sharp. Speaking with high energy while focused on your presentation benefits your audience. They are getting a speaker who is truly present to the subject they are presenting instead of someone who is spewing out just another average speech. Before going onstage, accept your nerves as part of being human, take several slow deep breaths, smile big and step onto the stage with energy and enthusiasm.

2. Remember: Your Audience Wants You to Succeed.

When you were riding without the training wheels, were your family or friends standing on the sidewalk hoping you would fall off and hurt yourself? Of course they were not hoping that you would fail.

In public speaking, your audience wants to you to be at your best. They do not want you to be boring as that means they will be bored. Your audience wants to see you having fun or deeply in touch with your subject. In the old days, people were told to imagine the audience in their underwear. That was just horrible advice. Your audience is on your side and you are in partnership with them. Remember, you are the expert and you are giving them a valuable presentation. They want to walk out of the event saying, "Great! I can really use what that speaker was talking about."

3. Good Coaching and Training is Invaluable.

When you were a small child, you did not just hop on to your bicycle and hurry down the street. No, you started with training wheels. Then, someone took off those training wheels and ran behind you, holding on to the seat, while you wobbled down the road. Several falls later, more running and wobbling, and then, whoosh you took off down the road.

Coaching and training for public speaking are invaluable ways to get to the whoosh moments of public speaking. We who coach and train public speaking skills are always getting letters of thanks from our clients who successfully used simple techniques taught in public speaking workshops or private coaching. Seek out the experts who can take you to the next level. You will discover that it is an incredible experience to have a speaking coach who can point out areas where you need to improve and support you in your natural skills as a presenter.

Learn to focus your nervous energy to achieve excellence as a speaker.

For more information about Sean's workshop that teaches you to harness the power of business or corporate storytelling, please visit our website at http://www.executivespeakertraining.com You are also invited to follow Sean via his Twitter account at http://www.twitter.com/storyteller today.

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Public Speaking Workshop in Arizona with Executive Speaker Training.

We have posted new dates for our premier Speaker Training Workshop! Visit us at www.executivespeakertraining.com to learn more. Dates are posted for December through March. We still have space in the December workshop if you act now. Come to Avondale, Arizona this Winter, with great temps in the 70's.

Our public speaking training in Arizona is filled with less yakking on theory and more real learning and application time. Besides, it is taught by someone who really knows storytelling, not a guru that sorta added storytelling to their repertoire.

Powerful two days. Come join us.

www.executivespeakertraining.com

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Adapting a World Tale for Corporate Storytelling

You are not limited to the personal stories of yourself and others in corporate storytelling. Why not call upon the power contained in a few centuries worth of stories?

When you speak in public, you want your audience to be immersed in your subject and able to hold on to your message well after you finish speaking. This desire and need actually applies to storytelling in nearly any situation, from classroom to boardroom to sanctuary to platform.

Mixing in some good myths, legends, fables or fairytales into your public speaking can enhance the character of your presentation. In addition, with this business storytelling technique, you will connect at a much deeper level with your audience than you can when you use personal stories alone.

I call these types of stories “world tales.” However, it is hard to just pick one up from any source and use it. It takes some adjusting, rewriting and customizing. Let me give you an example.

I recently had the chance to coach a client who wanted to add more storytelling to her presentation. She knew that she already had enough personal stories, but wanted “something more” to round out her presentation.

My first coaching comment for her was that it was good for her to recognize that there can be too many personal stories in a presentation. It was also good for her to recognize that stories need depth. It is hard to have depth when you are telling many stories of other people. Those stories of others are more anecdotes than they are storytelling. Therefore, she was well on her way to making a solid presentation with a solid use of personal storytelling balanced with a few “world tales.”

She was looking for a story that demonstrated the dangers of staying in the same old place, staying in the same old rut. She had a very specific audience in mind and was finding it hard to get just the right story.

After listening to her, I started to research stories. Research is one of my corporate-storytelling coaching duties. I found for her a perfect Aesop Fable. In one of its original complex-language forms, it appears like this:

TWO FROGS were neighbors. One inhabited a deep pond, far removed from public view; the other lived in a gully containing little water, and traversed by a country road.

The Frog that lived in the pond warned his friend to change his residence and entreated him to come and live with him, saying that he would enjoy greater safety from danger and food that is more abundant. The other refused, saying that he felt it so very hard to leave a place to which he had become accustomed.

A few days afterwards, a heavy wagon passed through the gully and crushed him to death under its wheels.

When I suggested this tale to my coaching client, she shot back with some measure of repulsion. “There is no way I could use a story like that. They will never get over the frog being ‘crushed to death’ in the story. I don’t think you understand what I need.”

Already rather sure of what she would say, I asked her if the message of the story worked for her presentation. “Of course it would. It would do that, but I can’t talk about dead frogs!”

I suggested to her that one of the keys to using world tales is the ability to adapt a story to fit your presentation. I told my client that I would adapt this story for her as part of our coaching time. She agreed.

In about an hour, I adapted the story for her specific needs. The first draft of the new version looked like this:

Once, there were two frogs. One lived out in the country in a clear, clean pond and had everything that she wanted. She was so happy to be in the outdoors. Her sister, however, lived in the big city in a little canal by the side of the road- where it was busy and dangerous.

One day the country frog visited her sister in the city. The city frog complained about how noisy it was in the city and how hard it was to see the moon at night because of all the tall buildings.

The country frog then told her, "It sure is dangerous here. Why don’t you come out to the country with me and live free and happy? I can see the moon anytime I want."

"No," said the frog that lived in the city, "I heard there are many snakes out there, and there’s all that mud, and besides, it takes so much energy to move out from my home. I’ll just stay here; at least the canal always has water in it."

The country frog returned to her home, where she was always happy and free. The next day, the city frog was caught up in a net by a small child, who took her home and put her in a big jar where she was kept with water and fed every day. There the frog remained for the rest of her life, never seeing the moon again, but she did have a never-ending supply of dead flies.

You will notice that I took the essential “core” of the story and adapted it to fit the needs of my client and her audience. I kept the essential concept of taking the safe path vs. risk taking, keeping the idea of staying in a canal/rut/gully to fit well into her need to talk about “getting out of your rut” in her upcoming presentation.

I also had to address her concern about her perception of the violence in the story while still keeping the idea that the frog’s failure to break free of the “rut” would result in frustration and death. I substituted the finality and violent image of a squished frog to that of a captured frog. Who knows, perhaps some day the captured frog could be freed?

I have not shared with you the final version of the story as my client further adapted my first draft to fit her audience. Once she saw that she was not limited to the version she did not like, she quickly used my draft to develop a story that she loved and would be unique to her individual presentation.

When a person objects to a “world tale” in their work, it is most likely because they object to the single version of the story they have discovered. Although it may take some time to develop a new version of a story from the base idea of the tale, it is well worth it. “World tales” allow you, as the speaker and presenter, to tap into the deeper meanings that have made such stories a staple for many different cultures for many centuries.

Take a chance with stories! In the end, do you want your audience to feel connected to you, to have the “aha!” moment that such stories create? Mix in and explore the power of the “world tale” to magnetically attract your audience to your message.

To learn more about creating stories such as the world tales, attend our “Ancient Secret of Public Speaking” workshop. For information, visit http://www.executivespeakingtraining.com.

C.2008 The official blog for K. Sean Buvala, storyteller and storytelling coach. Photo used under CC license from this site.