Ringmaster Not Roustabout: Those Basic Basics in the Storytelling Tent.

 Why, hello there, storytelling newbie. I didn't see you standing there. I've been so busy lately over on other shows that I haven't had near enough time to speak to you.

Nonetheless- do you have a moment? Oh, very good.

Welcome to the show. And what a show it is. Storytelling is the mother of all art forms. An idea forms from the substance around us. That form then becomes narrative. That narrative becomes story. People share those narratives together and the story becomes storytelling. That storytelling inspires artists of all types.

Since you have walked into the Oral-Storytelling tent with the rest of us, let me welcome you inside with a few tips.

1. Use a microphone. If we can't hear you, your story has no value to us. Sitting with friends and entertaining them with your story is one thing but if you are going to stand up and speak to all of us: we need to hear you, no matter how confident or pumped you think you are.

2. Stay focused on the story. Some people will tell you that a storyteller is supposed to just be a vessel for the story, but that's pretty much metaphorical talk that is far away from where you are now in the art form. But here's a problem: that cool thing you do with the broad acrobatics and grunting (or guitaring or balancing plates on your head…whatever) isn't helping with the story. If at the end of an experience of oral storytelling we're talking more about your antics than the story you told, then something went wrong with your storytelling.

Let me clarify that I am not in the be-still-all-times storytelling camp. Your intentional movements that keep the story clear are just fine. Keep first in your mind your story and the connection it creates to and with your audience. Be ringmaster not roustabout.

3. Learn your story in parts. I see new storytellers try to recite stories they have memorized. They get lost and confused. So, do storytelling instead. See the story. Break it into parts. Tell us the parts you see rather than the words you have stored. Cool phrases and "crafting" (you are going to hear that word a lot) of the story will come later as you internalize the story. For now, go unplugged-style and just tell us the story you are seeing.

4. Get coached. If you are going to be serious in any art form, you need to take some classes and get some input. Tell me, how many sports stars are self-taught? None of course. You can be sure that every other artist in this tent (regardless of their skill level) has voices they seek out for guidance.  If you are telling jokes in the bar (not storytelling anyway), then you can go it alone. If you want to communicate, you need training and coaching.

So, I am glad you are here. We need new voices and new understandings of our very specific art form. Come grow with us who have been at this for a while. I love it when I get to say, "I learned something from this new voice today." That is so cool.


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The is the official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling Practitioner: Eye-Contact Basics Review

I remember seeing the "Helllo, Dolly!" musical in Phoenix presented by a Broadway touring company. Carol Channing, who was so closely associated with the role of Dolly, was the lead of that tour. During the applause at the end of one song, she looked up to my balcony seat and smiled at me. It seemed that she held that glance for several seconds and then moved on. It was such a striking moment for me that even twenty-five years later I can remember this look from Ms. Channing.

Learn to Use Eye Contact in Storytelling.

I know that, because of the lighting in the theater, she could not actually see me, but she knew someone was up there in the front row of the balcony, so she created a moment of eye contact wherein the person in that seat would feel like she was engaging them directly. It worked.

Storytelling is an art form and communication technique that requires the presence of an audience. If you cannot look your audience in the eye while you are speaking, you are not storytelling. You might be doing any of a dozen other good-and-wonderful art forms or communication methods but it isn’t storytelling. Storytelling requires a present audience.

Since your audience is right there with you, you will need to look at them. Here are six things you need to know about eye contact.

1. Remove your sunglasses from your face, hat from your head and hair from your eyes. Unless you have a medical reason for wearing any of those vision-blocking items, be sure your audience can see your face.

2. Meet and greet the group as people arrive for your presentation. However, in modern times and especially as a storyteller, be available to the audience as they arrive. Simple questions such as "How are you?" and "How did you find out about this event?" are good ways to break the ice with folks. Shaking some hands, introducing yourself and asking a simple question is a good way to establish rapport that you will want while you tell stories.

3. As you tell stories, look at your audience. Do not look over the heads of the audience or look at the back of the wall. Look into the eyes of your listeners. Linger a moment at each pair of eyes and then move on. You might want to seek out some of the folks from step two that you established a good rapport with. If an audience member reacts positively to your look, you might want to come back to them. If an audience member looks away or otherwise reacts uncomfortably, just move on. There are many reasons that people will and will not look at you. Do not make it your crusade to force people to look at you.

4. Sometimes holding the gaze of an audience member as you deliver an especially important line in your story can be very effective. As well, a long and non-threatening gaze can help settle an especially rambunctious child or teen.

5. When looking at your audience, try to avoid moving your head and eyes in any particular pattern.

6. If you are a parent telling stories to your children, know that looking them in the eye is a precious gift. This eye contact is probably the most important storytelling technique you will learn in these lessons.

Although my experience in the theater so many years ago was in a large crowd, I can think of other times when a speaker in our small group used the same eye-contact power. To improve your storytelling, looking at your audience members is a powerful tool to creating memorable presentations.

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Sean Buvala takes a no-nonsense approach to teaching storytelling and has done so since 1986. He's a big believer in less-theory and more action when it comes to business storytelling. Get his "Learn Storytelling" ebook and coaching kit to learn more. 

What is Storytelling: Thinking About What I Do

A friend of mine recently posted a small Facebook update about his work in pursuing his PhD. He is at the stage now where it is no longer just a dream but is actually close enough to be seen just over the metaphorical horizon. In his post, he posted the a long description of his PhD work and then tongue-in-cheek asked "And what are *you* doing?"

"What am I doing?"
That is not a hard question for me as a professional Storyteller. As well, to give credit, Limor's Storytelling Agora posting really pushed this post to the front for me.

What I am doing is
teaching all these folks with a "D" in their titles how to speak about their complex ideas so that the rest of the world can understand them. My clients come with all kinds of doctorates: JD, MD, PhD, PharmD, DMin and so forth.

I do not just train
the "D's" in storytelling technqiques. Some of my clients have "M's" and "B's" in their titles. Many have no titles at all. Some are still in elementary, high school or college.

What do I do as a storyteller?
Only a small percentage of my time as a working teller is actually involved in telling stories. Mostly, lately, I am training my clients how to speak their truths and content in a way that their audience can grasp and understand. As these others get the basics, the stories get deeper and more complex. Not everyone is a "D" nor should they be.

Complex ideas need to be expressed
in Story. Business to classroom to stage to home, I teach people to do just that.

This "how" is done through Story.
While I prefer storytelling, there are many ways to express Story. The new buzzword is "transmedia storytelling" As a storyteller and an artist first, I am open to the many ways to express Story, but only storytelling is storytelling. If you cannot see your audience and interact with them, allowing them to be cocreators in that singular moment of the Story, then you are not storytelling. You might be doing another equally important and useful art form. However, you will not be storytelling.

Let me clarify what I mean.
All dance is dance. But Tap dance is not Ballet. All Story is Story. Reading a book aloud is not Storytelling. These expressions of art are equal, different and needed.

Some of my expression of Story has been in writing.
My "DaddyTeller" book and workshops are a way to reach dads (moms, too) to urge them to fully engage with their children with by using storytelling. My "Storytelling 101" workbook is a bedrock "how to" of Storytelling essentials. My free Ecourse teaches folks some more tips for storytelling one piece at a time. I have written hundreds of articles and blog posts. I have two more books in different stages of development. I am the director of Storyteller.net where we were talking about storytelling online even before Google existed.

Back in 2008, I did a project
where I posted a near-daily update and picture of my work as a storyteller. It's at http://www.2008pics.com . That is a singular snapshot of one year. Every year is different. Every year has new clients. Every year is another unfolding of Story and storytelling for me.

I have been doing this since 1986.
I have paid my dues enough to be able to put forth theories, understandings and definitions. I am also enough of an artist to know that life is rather fluid and tomorrow is another chance to see what I have not seen before. You can agree or disagree with the ideas I have. It is okay

This post is not ego.
It is clarification for some future posts and projects. Storytelling has burned in my bones for 25 years and it has lit more than its share of fires.

I wonder
if this is an "Artist Statement?"

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The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling Tips: 9 Things to Know For Better Storytelling Anytime

Knowing a few good storytelling tips can make your presentations better. If you want an effective ways to share a story, you will find that storytelling is one of the best ways to make an impact with story. I've listed nine basic storytelling tips below for you to think about whenever you want to create a storytelling experience.

1. Select a story you like.

Choose a story you like wherever you are telling: for kids at the library, for a sacred setting or to leaders of business or nonprofit groups. There are so many stories in the world. Take advantage of that variety. Use the ones you like.

2. Work to understand your story.

You need to know how to tell a story. You need to hear or read the story multiple times. Think about your story as parts and not a whole when you are learning. A video camera and a friend who can be gentle yet honest with you will help as you practice.

3. Take out the parts of the story that slow down the action.

Beginning storytellers will hear or read a story and then try to retell every nuance of the story. With each audience, you will remove the parts of the story that do not fit for that audience. Think, "Is this piece required this time? Is it critical?"

4. Speak clearly.

You have chosen a good story and prepared well. You will be confident. Speak with clarity and confidence. Remember you basic speaking skills of enunciation and projection.

5. Use good pacing.

When you are confident, you will not be in a hurry. You want to speak slow enough so that the story is easily absorbed by the audience but do not speak so slowly that their minds check out of the room.

6. A microphone is required.

Use the microphone. Respect the group enough to let them hear you speak. That is why they came to your talk. If you have much experiences as a public-speaker, you probably need a mic when you have more than twenty-five listeners. Beginners, use the mic unless you are speaking to a few folks at a luncheon round-table event.

7. Keep good eye contact.

Look into the eyes of the audience. Some members of your audience will think you are speaking just for them when they know you look at them as a person, not part of the crowd.

8. Use natural gestures.

"You looked so confident up there. I never know what to do with my hands." When people say this to me, I am thankful that I took the time to prepare which gestures I would use and when I would use them. Make gestures that come naturally to you, but plan and prepare them ahead of time.

9. You can skip the here-is-what-to-learn conclusion.

Stories teach. Storytelling is a most effective way to teach with story. Your story gets diluted when you attempt to tell people how to feel and think about that story. If you can't resist telling the moral, at least let the audience speak first. Their answers might teach you.

I've shared 9 storytelling tips to help you create a story with good storytelling. Newbie or veteran speaker- take these nine easy steps into your next speech prep.


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The official blog for K. Sean Buvala, storyteller and storytelling coach.

The Future of Storytelling is In Its Past (Part One)

I have been intrigued by some online conversations lately about the past and future of corporate storytelling. I will be writing a few more posts about this subject. Here's my first post.

The future of storytelling for business and nonprofit work is in its past. The foundation of storytelling has not changed. The need for storytelling has not changed. There is a reason that "how to tell a story" is a major Google search term.

Let's define some terms. "Story" exists in many forms. Beginning, middle and end all create a narrative "thing" that can be expressed through a variety of mediums such as dance, written word, digital audio and video and then, yes, storytelling.

"Storytelling" is another term we keep tossing about these days. To tell a story you need at least two people together at the same time: the teller and a listener. Without the storyteller in the room with the audience, you do not have storytelling. You have another expression of story. Without an audience in the same place as the storyteller, you may also have another expression of story, but it's not storytelling.

How you express story is your choice. As a storyteller, I have also used story in video, podcasts, on the page and in audio recordings. Those are not storytelling. Only when I can be with my audience, when I can see and hear them breathing, laughing and responding am I storytelling. Storytelling techniques are not digital techniques.

So, the past of storytelling was/is in the hearts and souls of millions of listeners. These millions of listeners heard the story proclaimed, saw the storyteller as real and human and participated in the creation of the storytelling event.

In that past, storytelling took one more leap into the next breath of the future. 2000 years ago, 200 years ago, 20 minutes ago, story moved forward in storytelling.

So now, we're abuzz with the buzz of "storytelling" for business and nonprofit use. After 25 years of doing this, I have seen the groundswell rise until we have a cacophony of experts, guides, coaches, conferences and strategists all ready to speak about story. Business owners are desperate to know what is the newest and latest technique to bring storytelling to their clients.

Look to the past. Storytelling is a relationship and conversation. It is an agreement between at least two parties to delve deep into the way "what if" became "what was" leading to "what will be." To business and nonprofit leaders, I ask you: what is your face-to-face relationship with your clients and customers? Are you still "we" to their "them?" Can any of your customers put a name to the storyteller they've met in your company?

Are you filling the conversation with noise? Is there a chance for your clients to meet a real person or are they forced to run only through your gauntlet of the social media cocktail-party and look-at-me loud videos?Are they lost in your forest of customer service? Where in your plan is the person-to-person live interaction? The future of storytelling is its past: converse with your customers. Tell and be heard. Hear and be informed.

In the past, storytelling taught the values of the community. Storytelling gathered the tribe to hear and feel the history of the group. Storytelling laid the groundwork for new innovation not because of the sophistication of the story but rather the listeners' ability (need?) to touch and interact with the mind of another live, in-the-moment storyteller. A story is an expression of "this was." Storytelling opens the door to "this could be."

If you want to move forward with storytelling for your business, you need to embrace this basic human need: "I need to talk with someone." The future of storytelling for your organization lies in its past: human interaction trumps noise. Stop being noisy and move to interaction.

I think we need to keep at the many ways to express story as I listed up at the top of this article. But don't call them storytelling. Rather, teach every member of your company the stories of your group. Teach them how to bring forth the stories of your collective past and to catch the stories as they continue to happen. Teach them to speak those stories to each other and clients.

The future of business storytelling is in its past and foundation:
people to people,
voice to voice,
face to face.

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The official blog for K. Sean Buvala, storyteller and storytelling coach. Photo courtesy of http://www.fotolia.com/ .

The Five Essentials of Storytelling

The essentials of storytelling remain the same regardless of where you are using storytelling.

I often get requests via Email or telephone that are similar to something like this:

"I work in the (fill-in-the-blank) industry. Can you teach storytelling to my staff in my (fill-in-the-blank) industry?"

The answer is always yes. The essentials of "how to tell a story" do not change regardless of the industry in which you want to use storytelling. You name it: health care, education, politics, nonprofit, business, marketing, entertainment, sacred- the essentials of storytelling remain the same. I've taught storytelling in those niches and even in some more unusual niches, such as the mining industry. That's right, some people who dig deep into the earth learned storytelling for their work from me.

In any setting, these 5 essentials of story always apply:

1. You must be audience focused.
Before you speak to any group, you need to know what they need from you. Simply repeating the same stories over and over again for different audiences is self-indulgent. Although I may use some of the same stories from group to group, how I tell the story and which parts of the story I tell changes with each audience. There is no such thing as canned storytelling.

2. All storytelling must use the components of beginning, middle and end.
A story must start somewhere. The story then has tension or issue in the middle. At the end of the story, there is some type of finality or resolution. An anecdote may have just one or two of those parts. A mix of storytelling and anecdote may be what your audience needs to hear. Remember, an anecdote is a moment in time. A story is a complete experience.

3. All stories must be broken into episodes.
In any industry, your stories should not be viewed as a one-perspective masterpiece but rather as an image that changes based on where the audience sheds their light. Break your story into episodes, determine which episodes are the "core story" and then add or subtract the other episodes as needed. Life looks different at dawn than it does at noon- both in reality and in metaphor.

4. You need to use good public-speaking mechanics.
Whenever you speak, you need to be heard. You need to know what to do with your hands and gestures. You need to enunciate. A good storytelling coach can help you master your storytelling techniques and your presence.

5. You need to blend personal and world-tales together.
In many industries, an audience grows weary of too many self-referential tales. They also might doubt your professional experience if all your stories are "once upon a time" folktales. Work to make your presentations a blend of stories form multiple sources.

Storytelling helps you to achieve your goals in all industries, markets and businesses. Use storytelling to advance the work of the industry of which you are a part. As a storytelling coach, I have helped many people go past story theory to the fun and effectiveness of successfully telling stories. Let me know if I can assist you.


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The official blog for K. Sean Buvala, storyteller and storytelling coach. ©2010 Sean Buvala

The Power of Touch in Bedtime Stories

Even more on how to tell a story. Storytelling techniques with your own children need to include touch. When you buy the DaddyTeller.com book, you will be able to acces many more in-depth videos as well.




You can learn more about or buy the DaddyTeller™ book at this link now. There are many more free DaddyTeller™ videos at this link here.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

The Elevator Speech is (still) Dead

I think the entire idea of developing an elevator pitch should be scrapped.

Over at A Storied Career Blog, Katherine has posted a discussion about the issues of putting storytelling into one's elevator speech. Overall, I think Katherine has a great blog. This particular post, however, reminds me of one of my frequent battles: The Elevator Speech Is Dead.

My podcast on this subject is at:
http://seantells.com/morethanspeaking

It always surprises me to see people teaching this archaic communication tool. The "elevator pitch" (EP) is designed to snag or sell. Are we still doing that in today's world? Are we still trying to "get" people? Is this the 90's where the whole world is full of dot-com startups begging for a venture capitalist to give a moment of attention?

Storytelling is a sole and single source of business communication that contains everything you need to communicate. Our job, no matter what our work is, is to create our Core Story. Once that is done and done correctly through the use of episodic creation, we now have a tool that can be broken down into the very quickest of communication in an elevator to a full-on presentation in a keynote.

Trying to make a story fit our EP (uggh) is like building a house and then wondering if you can find a way to pour some cement into the foundation now that the house is finished. Start with storytelling and your core story, not with an elevator speech. Start with the full knowledge and understanding of your story and then the rest falls right into place. Yes, it's still work but at least you are not trying to fit an elephant into a tutu.

There is so much going on where folks are dabbling in storytelling rather than embracing it for the essential and most foundation too that it is. I've been teaching my clients for years now: choose a project, wipe the slate clean and build your new approach upon the foundation of the story and storytelling techniques.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling Techniques for IT and Research Departments

The more esoteric your work is, the more you need to use storytelling in your job. To those of you in the IT (or any technology at all) and Research departments, I am talking to you.

Sometimes it is hard for the others in your company to understand the ins and outs of the mysteries of technology and research. By using the power of storytelling techniques in your communications, you can create the "frames" to highlight, carry and explain the bigger concepts of your work.

Every house I have ever been in has a wall or table filled with pictures of family and friends. Rather than just glue these pictures to the wall, the pictures are placed in frames that help draw the eye to the subjects contained within. In the most artistic of homes, the frames surrounding these pictures have been carefully chosen to help emphasize the content of the pictures. Done well, the frames are an extension of the pictures. The more important the pictures (the "everybody in the family" type) have the most expensive and sturdy frames.

Just like these picture frames in someone's home, your ability to frame your complicated and important data in the context of a memorable story will protect and carry your message to your listeners.

Let me give you an example of how this works.

You could talk about the collection methods used to complete a survey and how that proves the validity of the data. However, folks want results first. So, instead of talking first about how the data means you must completely drop an ingrained and "sacred cow" program from your company, you could start with the story of "Jack and the Beanstalk," (JATBS) emphasizing how Jack's mother was furious with Jack for trading her sacred cow for a few magic beans. However, in the end, Jack ends up with a goose that lays golden eggs, giving Jack and his mother more than they ever dreamed of.

You will the present your data after you tell your version of JATBS, showing the data that correlates to your conclusion. Then, you might lead a discussion based on the data that asks, "Just like the mother in JATBS, what do we in our company fear from what the data tells us? In what ways is this data like magic beans for our company's future?"

You can then end your presentation with a recap of JATBS. Now, you have framed your data (data is important and needed) in the center of a very familiar and comfortable story. I can assure you that the first time you do this process, you will wade through some discomfort and come out with a presentation that will cement the conclusions of your data into the minds of your listeners.

Here are three things you should know about story and narrative as framing tools.

1. People just want to know "what's in it for me?"

Your fellow employees are not as interested in the mechanics of your job as you are. I know you have gone to school to learn how statics work. I know you understand the many ways to hook up one computer to another in your office. However, the people you work with have not gone to the same schools you have. For most of them, how you collected the data is not nearly as important as what the data implies and instructs for their work. Storytelling lets you talk about benefits of research and technology, not just mechanics.

2. Stories remind you to speak in the language of the people: your fellow employees.

Although the idea of the uncommunicative IT employee is an unfair cultural joke, there are those in your company that are still slightly afraid of you. When they know you will speak in ways they understand, they are more open to hear what you have to say. When you can give folks the story of how others have benefited by the work you are proposing, they will feel better about providing you the tools and time to fulfill your projects. In a sense, storytelling allows others to know you are "on their side." It's far better to talk to others about how Susan at the other office could get twice as much work done in the same amount time after the expensive software update you have proposed rather than list of the uncommon features of database processing.

3. Your CFO approves funds for results not information.

Most people hate the process of change. Results are better than promises. Stories are the frames that carry results. You will get much more support for any project when folks know how others have benefited from your proposals. How the office across the city became so efficient that they now have a four-day workweek is one-hundred percent more effective in getting results than any presentation of how a Blade server works.

Your work in statics, data and technology is vital to your company. Even more vital is your ability to communicate the benefits of your work to the rest of your company through good business presentation skills. Information framed in the context of story, information carried by understandable narratives, will stick with your fellow staff members much longer than data alone. Take a chance and frame your next presentation in story.


 Go deeper into this subject on how to create a story with my short-and-focused book on designing your stories: "Measures of Story," over on Amazon. 


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Sean Buvala is an award-winning trainer who teaches businesses and nonprofit organizations how to grow their bottom line and employee satisfaction through the power of storytelling. You learn more about his work at www.seantells.com. Follow him at Twitter @storyteller .


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Three Secrets Storytelling Reveals About Your Business or Nonprofit Organization

Knowing storytelling techniques is not a "fluffy" or soft skill for your business. Just as your accountant needs to have strong skills in numbers and laws, so must all your staff and volunteers learn storytelling, both creating and listening.

As good accounting can be a barometer about your company so does storytelling give you a picture of your organization's health. Like the ledger, business storytelling reveals truth about your organization. No matter if your company has just a single entrepreneur or a payroll of thousands, pay attention to these revelations.

1. Storytelling reveals what your customers really think. Gathering customer stories tells you what is truly happening. No matter what organizational myth you might have, the real truth comes from your customers. There is a reason the "Emperor's New Clothes" is such a popular story for so many generations. Are you going to be caught naked someday because you did not truly listen to your client's real stories?

2. Storytelling reveals who is really paying attention. Your company should make it a point to conduct regular sessions of story gathering from employees and management. Processes like my "Intentionality"(tm) activity help anyone in any company create stories about everyday experiences. Like a Board that cannot tell you about the company ledger, be very afraid of any upper management that never has new stories of the company. Stories of how the powerful are deposed are very common in world folktales. Is your CEO paying attention- even if the CEO and the janitor are the same person in your small business?

3. Storytelling reveals your organization's ability to adapt to change. For survival, your ledger needs to show some reserve funds for your metaphorical "rainy day." So, too, stories of change show how your company has the readiness and acceptance of the inevitable shifts in the market. Are you prepared for everything to change tomorrow? Are you stuck in the same old ways? Can you make a list, right now, of the stories that show how your nonprofit or business has adapted to change? You do not have past stories of change management and adaptability in your company? You are in for a rough future.

Corporate stories and skills in business storytelling, yes even storytelling for financial advisors, are as valuable to your group as good accounting. Are you giving storytelling the attention it deserves?




The official blog for K. Sean Buvala, storyteller and storytelling coach.

Learn Storytelling Techniques from Magic Johnson at the Michael Jackson Memorial Service

Magic Johnson Teaches How to Tell A Story

Sometimes there are surprise moments when some rather public storytelling skills are demonstrated very well.

It is common to see public figures fail at storytelling. However, at the Michael Jackson Memorial service, entrepreneur and former professional basketball player Earvin "Magic" Johnson demonstrated a command of and elegance to his story. Although many speakers spoke at "MJ's" funeral, Magic's few moments stand out.

Here are 4 things that anyone who wants to use storytelling can learn from Magic's story.

1. His story was brief. I am sure that Mr. Johnson may have had more to say, but he cut through the extraneous details and went directly to his point, taking the audience with him as he experienced the wonder he felt as Michael Jackson ate KFC (Kentucky Fried Chicken) with him one night many years ago. Ironic as it may sound, the purpose of being a storyteller is not to talk words but rather to communicate ideas.

2. It was a story told in the "voice of the people." I have watched and commented on many public speakers, especially politicians, who try to speak "to the people." In the Jackson memorial, Magic Johnson used an important storytelling technique: talk so people understand. His words were simple. His illustrations were accessible to all as he talked about family gatherings, dinners, playing games with family, celebrity-meeting nerves and eventually, something as simple as a fast-food icon: a bucket of chicken.

As a pro-basketball star, Magic could have easily made sports references. However, no sports reference would speak to such a wide range of listeners as his family references did. Choosing to speak to your audience so they understand rather than using self-serving references is a sign of a mature and effective speaker.

3. In his story, he laughed at himself. Magic's story was not to tell people how wonderful he was but rather to share how wonderful he thought Michael Jackson was. A good storyteller can reflect the focus on the story and the subject of the story.

4. His story was actually a story. It contained a beginning, a middle and an end. Magic did not tell an anecdote: "I once sat on Michael Jackson's carpet and ate KFC with him. Wasn't that cool?" Rather, he placed his story in the context of a developing relationship with the family and the invitation to dinner. Without being sappy or manipulative, he shared his own feelings about the invite and his surprise to discover his idol ate "real food" like everyone else.

His story supported this expression of hope for the future. At the end of his comments, when he referred to Michael's children having family support, you knew his point of reference to make such a statement.

Although in the past Magic has been critiqued for his speaking style, his presentation at the MJ funeral was a good example for any speaker striving to improve their storytelling skills for business or personal use.

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Sean Buvala is a public speaking coach who specializes in helping you tell your core story. For free Email lessons, please see www.storytelling101.com .










The official blog for K. Sean Buvala, storyteller and storytelling coach.

Corporate Storytelling Techniques: Five Ways to Convey Your Passion

Corporate Storytelling Techniques: Five Ways to Convey Your Passion

Stories are being told about your company all the time. Unless you have never had a customer, someone somewhere is talking about your company. When they do so, they are speaking with passion either for or against your business. You need to have your passionate stories ready to add to that conversation. To create raving fans in your business, you need to be a raving business.

When a customer experiences your company, they leave with an impression. If they were offended, hurt or feel they did not get good value, they will passionately talk about (create the story of) their perceptions of your business. Likewise, if you exceeded their expectations, they will also talk about that story. When a person hears one of these customer stories about your business, do you have your own equally passionate company stories to counter or confirm? Can your customers find these passionate stories on your website via video or audio links?

Here are five storytelling for business tips to help you express your passion:

1. Do not be afraid to be full of passion about your product or service. For example, I am always amazed at the way small brick-and-mortar business owners can be so alive and excited about their offerings but yet have zero expressions of that anywhere on their websites, other advertising or in casual conversations. Real passion ignites real passion. Don't tell me that you're "passionate about the perfect cup of coffee" at your coffee shop. Rather, through business storytelling, show me your passion by telling me the story of how you spent a year travelling the country to find the best and most unique roasting machine. I want to see that look in your eyes as you tell me about the best/worst coffee you ever had that led you to start your own business. Let me laugh with you about your obsessive interviewing and auditioning in order to find the perfect baristas. Help me to feel your focus as you tell me about going through a dozen suppliers (and their unique personalities) looking for the perfect coffee beans.

2. Your employees are your best source of truth about your company. Train your employees in ways to gather and collect their own company stories. Then, on a regular basis, gather employees together to share these stories. The sharing of these stories must not be mandatory. Requiring employees to have a story results in faked stories. By the way, my clients will sometimes hesitate to use this story-gathering process with employees because the session will generate "nothing but complaints" from the participants. All stories have value to your company and if you are getting lots of complaints, let those stories be the catalyst for internal change. Take the cue to understand: if your staff is producing uncomfortable stories, then you can be assured that your customers are unhappy, too.

3. If your company is very large with multiple locations or large departments, start your storytelling process in just one section of the company. Nothing squashes passion more than yet another management project that "we are all going to do." Choose one department and let them be the first group to experience the power of business storytelling. Once they have learned and applied storytelling techniques successfully, then other departments or locations will want to join in.

4. The elevator speech is dead. For any size company, learn to tell each of your stories in a variety of time formats such as two minutes, six minutes or fifteen minutes. Always be ready to tell potential customers about your work. Your preparedness will help convey your passion.

5. Remember that storytelling is a person-to-person experience. Take every opportunity to be in front of customers or employees to tell your stories. Digital storytelling, print advertisements and social media are all fine tools, but they can never replace the benefits of experiencing your story passionately told live and in person.

Storytelling is one of your business communication essentials. Add passion to your public speaking!

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Sean Buvala is a storyteller and corporate coach focusing on communication skills through the art of storytelling for business. He can be reached at www.seantells.net . You may also follow him on Twitter at @storyteller.



The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling Techniques Improve Your Communication Skills

Why Storytelling Techniques Improve Your Communication Skills

Storytelling is the "mother" of all communications. Every art form relies on Story to convey meaning. Despite this truth, many communicators only approach storytelling as an adjunct to their speaking and presenting. For this quick article, I am speaking about oral storytelling, not digital storytelling that does not rely on or build on a presenter's public speaking skills. I suggest that mastering oral or traditional storytelling should be at the top of every speaker's list of priorities.

Here are three foundational reasons that storytelling helps you improve your presentation skills:

1. Storytelling teaches you to think on your feet. When you learn to be a good storyteller, telling stories to all sizes of audiences from 2 or 2000 people, you must learn to adjust your energy and pace to match the audience reaction. "Reading" or understanding the mood, energy, and desires of your audience is a good communication skill at all levels.

2. Storytelling teaches you to be spontaneous. While you are learning to tell a story, you focus on thinking about your story in an outline form, or episode-by-episode. Good storytellers do not memorize their stories word-for-word and do not use notes or other ways of reading their stories. No matter how you are communicating, it is never a good idea to deliver a canned, memorized speech to anyone. As a storyteller, you learn to rely on your ability to "see" a story as it happens, letting different parts of the story take precedence at different times. You will never tell a story the same way twice just as you should never speak to an audience like any audience before it.

3. Storytelling helps you to think about the deeper meanings of your content. Almost all stories carry some type of moral or ethical message and understanding. As you adapt personal and world stories to your presentations, you will start thinking deeper about the meaning of your communications. Of course, you may or may not act on those meanings, but you will generally find your presentations more satisfying as you understand their impact on your listeners.

All cultures use storytelling. Storytelling is a universal language and a core-skill for all presenters. My best public-speaking tip: seek out learning and coaching in the art of storytelling and work stories into all your presentations.

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Sean Buvala is a professional storyteller, the director of Storyteller.net and a nationally recognized storytelling consultant. Please see his website to learn more about his storytelling techniques for corporate training. You can learn how to tell a story through his Ebook at www.storytelling101.com


The official blog forK. Sean Buvala, storyteller and storytelling coach.

How To Tell A Story

How to Tell a Story?

One of the most searched-for communication skills on the Internet is "how to tell a story." I would like to give you a quick step-by-step guide to this process of story telling, drawn from my 30+ years of being a professional storyteller. This is the fast and quick method to learn a new story.

1. Decide on a story. Sounds elementary, but at some point, you need to find a story that you love. If you are having problems, search the Internet for some simple Aesop fables or find some good stories at a site like Storyteller.net .

2. Break the story down into an outline of events so that you can remember the episodes of each story.

You have two choices for step three. Do one or both if you would like.

3A. Write out or draw out the parts of the story. Using longhand, that means pencil and paper, write out the episodes of the story in your own words. Do not copy the story. Rewrite it in your own words. Doing this process by hand allows your brain to overcome any resistance you might have to the story. Knowing you can do this process with your story is also a way for your brain to overcome some fear of public speaking that might hinder you from telling this story.

3B. The other way to break down a story is via "storyboarding," a technique that many storytellers use. Take a letter-sized piece of paper. Fold it in half along the length. You now have an eleven inch piece of pager that looks like a taco. Then, fold the right side up against the left and then fold the same way again. When you unfold the paper you will have a piece of paper divided into 8 segments.

Starting at the top segment, draw out each step of the story. This is only for you to learn so stick figures and bad drawings are just fine. This visual method may help you grasp the story better than writing alone.

4. Begin to tell yourself the story, aloud, using your own words while looking at one of the #3 tools above. Repeat this process several times.

5. Think about the story you are telling. Are there parts of the story that do not really need to be there? Do they drag down the story? Cross them off the list or the storyboard and tell yourself the story one more time with those parts of the story removed. Again, at each of these times, you are speaking your story aloud. Let your face get a feel for the story.

6. Put your notes down and tell yourself the story a few more times. This is a great exercise to do while you are driving your car or cleaning your house. Just keep talking to yourself.

7. Call up a friend or find an associate and tell them your story. Use no notes or storyboard. When you finish telling the story to your associate, ask them if it makes sense to them. Did they think you left out any parts? This is not the time to see if they "get it" or understand the deep meanings. You just want to know if the essential delivery of the story makes sense.

8. As your confidence in the story grows, you will want to start thinking about the emotions represented by different words in the story. You may find that you wish to emphasize one part or character over another. These things come with time. If you feel better about saying "once upon a time" at the beginning or "the end" as one of your story endings, then do so. As you grow to understand storytelling even more, you will learn so many other ways to start or end a story.

9. When it is time for your story's debut, be confident. Look at your audience. Speak clearly. Slow down and enjoy the story experience. As a professional storyteller, I can tell you that it takes a dozen or more tellings of a story to find the your true rhythm and delivery for each story.

There you have it, how to tell a great story! This is a quick, get-it-now guide to storytelling. There is so much more you can learn about how to tell a story. Remember- get started today telling stories. Like a painter who must paint often to get better at painting, you, too, must speak stories often and to many groups in order to improve.

Some resources:
For hundreds of articles and stories, please visit www.storyteller.net. To order the EWorkbook on storytelling that includes live coaching and audio files, please visit www.storytelling101.com

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Based in Arizona, Sean Buvala is a full-time professional storyteller and storytelling consultant who works throughout North America teaching storytelling for business. Along with storytelling techniques for corporate communication, Sean is also sought after for teaching storytelling for teachers of middle school and high-school students. For more information about Sean's work as a storytelling coach, please see his site at www.seantells.com

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling Techniques in an Eworkbook from an Experienced Storytelling Consultant.

Would you like to start learning storytelling techniques- right now?

Wow! We've relaunched the "Storytelling 101" Workbook as an Ebook project. You now get immediate access to the workbook in a an immediate download. I am so happy about this new facelift to this project.

I have been a storytelling coach for a few decades and I understand what people want and need from a storytelling consultant. I've packed these exercises into this workbook and you can be learning from me in just a few minutes.

In addition, you get a chance to pick the brain of storytelling trainer: ME! Buy the book and you get free telephone story coaching with me. There are also two storytelling teleseminars included in the kit once you register your purchase.

I am very proud of how we could put this "storytelling consultant" idea into a downloadable Ebook.

Please come learn more at http://www.storytelling101.com. Your purchase is backed by a one-year 100% promise of satisfaction.

Thanks for your time. Come get my book. We've got this priced right now at an amount that I won't be able to offer for long.

By the way, you can get a free storytelling Ecourse from me. Just look over there in the sidebar to sign up. The Ecourse is not nearly as in-depth as the Ebook of storytelling techniques, but you'll still learn a bunch- and at no cost.

Thanks.

The official blog for K. Sean Buvala, storyteller and storytelling coach.