Storytelling Techniques Improve Your Communication Skills

Why Storytelling Techniques Improve Your Communication Skills

Storytelling is the "mother" of all communications. Every art form relies on Story to convey meaning. Despite this truth, many communicators only approach storytelling as an adjunct to their speaking and presenting. For this quick article, I am speaking about oral storytelling, not digital storytelling that does not rely on or build on a presenter's public speaking skills. I suggest that mastering oral or traditional storytelling should be at the top of every speaker's list of priorities.

Here are three foundational reasons that storytelling helps you improve your presentation skills:

1. Storytelling teaches you to think on your feet. When you learn to be a good storyteller, telling stories to all sizes of audiences from 2 or 2000 people, you must learn to adjust your energy and pace to match the audience reaction. "Reading" or understanding the mood, energy, and desires of your audience is a good communication skill at all levels.

2. Storytelling teaches you to be spontaneous. While you are learning to tell a story, you focus on thinking about your story in an outline form, or episode-by-episode. Good storytellers do not memorize their stories word-for-word and do not use notes or other ways of reading their stories. No matter how you are communicating, it is never a good idea to deliver a canned, memorized speech to anyone. As a storyteller, you learn to rely on your ability to "see" a story as it happens, letting different parts of the story take precedence at different times. You will never tell a story the same way twice just as you should never speak to an audience like any audience before it.

3. Storytelling helps you to think about the deeper meanings of your content. Almost all stories carry some type of moral or ethical message and understanding. As you adapt personal and world stories to your presentations, you will start thinking deeper about the meaning of your communications. Of course, you may or may not act on those meanings, but you will generally find your presentations more satisfying as you understand their impact on your listeners.

All cultures use storytelling. Storytelling is a universal language and a core-skill for all presenters. My best public-speaking tip: seek out learning and coaching in the art of storytelling and work stories into all your presentations.

***
Sean Buvala is a professional storyteller, the director of Storyteller.net and a nationally recognized storytelling consultant. Please see his website to learn more about his storytelling techniques for corporate training. You can learn how to tell a story through his Ebook at www.storytelling101.com


The official blog forK. Sean Buvala, storyteller and storytelling coach.

How To Tell A Story

How to Tell a Story?

One of the most searched-for communication skills on the Internet is "how to tell a story." I would like to give you a quick step-by-step guide to this process of story telling, drawn from my 30+ years of being a professional storyteller. This is the fast and quick method to learn a new story.

1. Decide on a story. Sounds elementary, but at some point, you need to find a story that you love. If you are having problems, search the Internet for some simple Aesop fables or find some good stories at a site like Storyteller.net .

2. Break the story down into an outline of events so that you can remember the episodes of each story.

You have two choices for step three. Do one or both if you would like.

3A. Write out or draw out the parts of the story. Using longhand, that means pencil and paper, write out the episodes of the story in your own words. Do not copy the story. Rewrite it in your own words. Doing this process by hand allows your brain to overcome any resistance you might have to the story. Knowing you can do this process with your story is also a way for your brain to overcome some fear of public speaking that might hinder you from telling this story.

3B. The other way to break down a story is via "storyboarding," a technique that many storytellers use. Take a letter-sized piece of paper. Fold it in half along the length. You now have an eleven inch piece of pager that looks like a taco. Then, fold the right side up against the left and then fold the same way again. When you unfold the paper you will have a piece of paper divided into 8 segments.

Starting at the top segment, draw out each step of the story. This is only for you to learn so stick figures and bad drawings are just fine. This visual method may help you grasp the story better than writing alone.

4. Begin to tell yourself the story, aloud, using your own words while looking at one of the #3 tools above. Repeat this process several times.

5. Think about the story you are telling. Are there parts of the story that do not really need to be there? Do they drag down the story? Cross them off the list or the storyboard and tell yourself the story one more time with those parts of the story removed. Again, at each of these times, you are speaking your story aloud. Let your face get a feel for the story.

6. Put your notes down and tell yourself the story a few more times. This is a great exercise to do while you are driving your car or cleaning your house. Just keep talking to yourself.

7. Call up a friend or find an associate and tell them your story. Use no notes or storyboard. When you finish telling the story to your associate, ask them if it makes sense to them. Did they think you left out any parts? This is not the time to see if they "get it" or understand the deep meanings. You just want to know if the essential delivery of the story makes sense.

8. As your confidence in the story grows, you will want to start thinking about the emotions represented by different words in the story. You may find that you wish to emphasize one part or character over another. These things come with time. If you feel better about saying "once upon a time" at the beginning or "the end" as one of your story endings, then do so. As you grow to understand storytelling even more, you will learn so many other ways to start or end a story.

9. When it is time for your story's debut, be confident. Look at your audience. Speak clearly. Slow down and enjoy the story experience. As a professional storyteller, I can tell you that it takes a dozen or more tellings of a story to find the your true rhythm and delivery for each story.

There you have it, how to tell a great story! This is a quick, get-it-now guide to storytelling. There is so much more you can learn about how to tell a story. Remember- get started today telling stories. Like a painter who must paint often to get better at painting, you, too, must speak stories often and to many groups in order to improve.

Some resources:
For hundreds of articles and stories, please visit www.storyteller.net. To order the EWorkbook on storytelling that includes live coaching and audio files, please visit www.storytelling101.com

****
Based in Arizona, Sean Buvala is a full-time professional storyteller and storytelling consultant who works throughout North America teaching storytelling for business. Along with storytelling techniques for corporate communication, Sean is also sought after for teaching storytelling for teachers of middle school and high-school students. For more information about Sean's work as a storytelling coach, please see his site at www.seantells.com

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Video: How to Use Gestures in Storytelling and Public Speaking

Here's a brand new, eight-minute video on using gestures in storytelling and public speaking skills. We are thinking about making a series of storytelling techniques videos. Storytelling for teens? Storytelling for business? This is a prototype we assembled here in the office. (I said "we" like I have a monkey in shirt pocket.)YouTube of course botches the quality of these things but you can see a High-Quality version at YouTube or I can get you the 1.7 Gig version if you want it. Don't watch it in full-screen. Eww.

Have fun watching. It was fun to make. Any of you video production people want to joint venture with me on a project? Ahem.




The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling Techniques in an Eworkbook from an Experienced Storytelling Consultant.

Would you like to start learning storytelling techniques- right now?

Wow! We've relaunched the "Storytelling 101" Workbook as an Ebook project. You now get immediate access to the workbook in a an immediate download. I am so happy about this new facelift to this project.

I have been a storytelling coach for a few decades and I understand what people want and need from a storytelling consultant. I've packed these exercises into this workbook and you can be learning from me in just a few minutes.

In addition, you get a chance to pick the brain of storytelling trainer: ME! Buy the book and you get free telephone story coaching with me. There are also two storytelling teleseminars included in the kit once you register your purchase.

I am very proud of how we could put this "storytelling consultant" idea into a downloadable Ebook.

Please come learn more at http://www.storytelling101.com. Your purchase is backed by a one-year 100% promise of satisfaction.

Thanks for your time. Come get my book. We've got this priced right now at an amount that I won't be able to offer for long.

By the way, you can get a free storytelling Ecourse from me. Just look over there in the sidebar to sign up. The Ecourse is not nearly as in-depth as the Ebook of storytelling techniques, but you'll still learn a bunch- and at no cost.

Thanks.

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Get My Daily Tips On Twitter

At noon (AZ time) every day, Monday through Friday, I post a a storytelling tip or concept. I have to be very succinct to get it to 120 characters. The other 20 characters are take up in the title.

Here's a sample:

Come follow me on Twitter to get these mini ideas. I am having much fun with them. My user name is @storyteller .

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling in Business Podcast: Storytelling is Not a Soft Skill.

The next episode of our "Storytelling and Narrative for Business Podcast" is ready for you!

Episode Four: "Storytelling is Not a 'Soft Skill': Sure Looked Easy"
Sean brings you some tough-love this week to help you understand that storytelling is a "hard skill" for your business. Fail that understanding and things can go bad. Get real coaching and training to sharpen your skills.

Listen in: Episode Four

Find all the podcasts in this series on this page here.

Sponsored by: Executive Speaker Training Workshops.

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Are Videos Really Storytelling?

Over at Kathy Hansen's excellent blog, A Storied Career, she posted a very popular video that's floating around the Internet. It's a visual explanation of the financial crisis. I truly enjoy Kathy's blog and think she's one of the few quality and consistent bloggers for storytelling out there.

I disagreed, in this case, that the video was storytelling. Regarding the video and digital storytelling, my casual comments I left were:

It's informative.
It's useful.
It's fun to watch.
It's a great video experience.
It's educational.
It's a way to understand a complex subject.
It should be seen by many people.
It's something that I am glad that I watched.
It's something that deserves attention.

It doesn't need to tagged as storytelling to make it valuable. It stands well on it's own as a powerful video that serves a good purpose. It has value as art in its use of video.

If everything is storytelling, then nothing is storytelling.

It's not storytelling.

A hammer is no less a valuable tool just because it's not a screwdriver.

This video doesn't have to be storytelling in order to still be excellent.

And it is excellent.

Kathy, you have illustrated the a real issue: Just what is storytelling?

For me, storytelling takes people. I have videos on YouTube of me doing storytelling, but the videos are *not* storytelling. They are video records of my storytelling and they pale by compare to the video quality and technique of the above video you posted.

We do a disservice to both storytelling expertise and video expertise by not treating each to its own unique charism and definition.

I can talk about the financial crisis by retelling (speaking) the stories of others or using world tales to illustrate the meaning. A program of these stories, used to frame the video above, would be a powerful evening of conveying an idea through the dual communication methods of storytelling and video.

If I had to attach a shelf to a wall, I would have different tools to choose from based on how I wanted the shelf attached. I could use a hammer, screwdriver or glue gun, for example. Each is a different way of getting to the same goal.

If I had to talk about the financial crisis, I could choose different tools based on how I wanted the audience to understand the issue. I could use oral storytelling, writing, video or dance. Each is a different way of getting to the same goal.

I shall stop rambling now.

Let's stop calling all communication storytelling. Let's recognize that there are many ways to get a message out and storytelling, the one-to-one even-in-a-crowd oral technique (or ASL), is one very exciting way. Let's not dilute everything into one single pool called storytelling. Let's value the many ways to express story.

Having practiced and taught the art of storytelling for many years, I think it's the most effective and cost effective way to communicate. However, I know that all art forms (video included) are equally important contributors to the conversation.

By the way, add Kathy's blog to your regular reading. It's that good.

The official blog for K. Sean Buvala, storyteller and storytelling coach.

National Professional Storyteller Brings Live, Literacy-Building Performance to Maryvale-Area (Arizona) School

Press Release Immediate Release

National Professional Storyteller Brings Live, Literacy-Building Performance to Maryvale-Area School on Friday, February 27, 2009.

Avondale Arizona- As part of the literacy program of "Read Across America," the students at Lela Alston Elementary School in the Maryvale area of the West Valley will be treated to a presentation by national professional storyteller K. Sean Buvala on Friday, February 27, 2009 at 11:00 in the morning. The school is located at 4006 West Osborn Road in Phoenix.

As a presenter for the school's "Read Across America Program," Sean Buvala will use oral storytelling to entice the students to explore the many great books in the libraries in their neighborhoods and school. Mr. Buvala is donating the performance to the low-income school.

"As a storyteller, I don't actually read books to students," Mr. Buvala said. "Rather, through the use of the oral tradition, my stories excite kids to jump up and go directly to the 398.2 section of the library to find many of the stories I've told them. Often, at the end of my programs, I will tell students just the first half of a story. After the final applause, it never fails that students will immediately go to the bookshelves to find the final portion of the story. I have even seen a few teachers peruse the library or the classroom Internet to find the story themselves."

Research indicates that teaching children to create and communicate with oral storytelling improves reading and writing skills and test scores. Buvala stated, "Oral storytelling not only encourages kids to use their imaginations but helps with other skills such as sequencing and vocabulary development. Principals have told me that adding storytelling and other performing arts increases the overall test scores of the students. Over the last several decades, I have been honored to help bring the power of story to so many schools and certainly am glad to help Alston school achieve their goals as well."

Sean Buvala, the director of Storyteller.net with more than two decades of national experience, is especially glad to help schools in his home state of Arizona. "I travel frequently to teach in a variety of corporate and school settings. It is always an honor and even fun to do things here in my own hometown. Most recently, I did a tour of the Washington school district here and that was a very unique opportunity to be involved in my own community."

Mr. Buvala, who also teaches corporate storytelling workshops in Avondale, Arizona, can be reached at his website at www.seantells.com. For more information about the Lela Alston Elementary school, please contact their office at (602) 442-3000.

Contact Information
K. Sean Buvala sean@storyteller.net
www.seantells.net
(623) 298-4548

###


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Press Release: "Bobby Jindal's Response Speech Demonstrates Business Storytelling Do's and Don'ts." says National Storytelling Expert.

Press Release
For Immediate Release

Avondale, AZ- National storytelling expert and speaking coach, K. Sean Buvala, reviews Bobby Jindal's "Republican Response" speech and offers four public-speaking tips gleaned from the Governor's presentation.

Buvala, the director of the national storytelling resource site at Storyteller.net, says, "Regardless of anyone's political preferences, the Governor's speech illustrates that stories and storytelling can be used in any type of important speech. As a corporate storyteller, I was happy to see yet another national figure make use of story in their presentation. I also think that any person using stories can learn four things from Mr. Jindal's speech."

Use intentional hand gestures. Buvala says, "The Governor uses frequent, choppy hand gestures that are synchronous with the syllables of the words he speaks. It looks as if he is conducting an orchestra or cutting onions to the rhythm of his words. Speakers should plan the gestures that they will use with their stories. These intentional movements can then enhance the stories being told instead of being a distraction."

Be careful when using "Me too" stories. Mr. Buvala continues, "While I appreciate and respect the Governor's family story of struggling immigrants, his narrative immediately following his comments regarding the president's family history both lessens and distracts from the power of the Governor's background story. In order to seem less like a 'me too' attempt at connection, the story might have served better at the end of the story. While it is a good thing that the Governor used stories, the placement of those stories must be carefully considered. "

Use tone and pacing appropriate for your audience. Buvala notes that, "Bobby Jindal's pacing, tone and inflection during his speech reminded me of a school teacher giving a motivational speech to young children rather than a thoughtful reaction intended for thinking adults. The constant head nodding, the sharp intake of breath between sentences and the higher pitch of his speaking took power away from his stories, perhaps making his narratives sound childish. I'd suggest that the Governor concentrate on slowing his pace, intentionally speak with a lower pitch and allow himself to breath deeply by using longer pauses more often.

Use stories to "frame" your presentation. "Finally," says Sean Buvala, "although Mr. Jindal's family history story might have been better placed in the speech, he does refer back to his opening story at the end of his presentation, when speaking again of his father's words. This process, called 'framing,' reminds the listeners of the central point of a talk, giving them a virtual 'frame' in which to see the ideas painted with the speaker's words."

Buvala, who teaches monthly public workshops for business storytelling, knows that stories used in national conversations help unify listening audiences. "Governor Jindal's use of personal stories allows the audience to understand the speaker as a human being rather than just a 'talking head' for an ideology."

For more information about group or private coaching in the art of storytelling for corporate or business use, please contact Sean Buvala via his website at www.seantells.net.

Contact Information:

K. Sean Buvala
www.seantells.net
(623) 298-4548
sean@storyteller.net

PO Box 392
Tolleson AZ 85353

"EXPERT CONSULTANT for the Press, Television and Radio"
Storytelling (both traditional and digital), performing artists, public speaking, corporate training, business coaching, non-profit organizations.

PROMOTIONAL PHOTOS
Promotional photos of Sean Buvala are available for download at:
http://www.seantells.com/seanbuvala_1.jpg
http://www.seantells.com/seanbuvala_2.jpg
http://www.seantells.com/seanbuvala_3.jpg
http://www.storyteller.net/sunwind/smallseanbuvala.jpg
http://www.storyteller.net/sunwind/largeseanbuvala.jpg

###




The official blog for K. Sean Buvala, storyteller and storytelling coach.

Newest "Storytelling in Business" Podcast

Our next edition of the “Storytelling and Narrative for Business Podcast” is now available. This time around, we respond to a listener's email asking about the use of jokes, anecdotes and stories. Sean discusses the differences between each of these items as well as tells you the story of "Just Enough." Sponsored by http://www.executivespeakertraining.com/ and presented by http://www.seantells.net/.


Please send your questions and comments to sean@storyteller.net and be sure to put "podcast comments" in the subject line.

Click below to listen in!

Storytelling In Business Podcast #3

Find previous podcasts in this series at this address:
http://seantells.net/audio-and-video/podcasts/


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Falling Off The Hay Wagon: Others Pick Up the Future?

Kathy Hansen, over at the "A Storied Career Blog" made an excellent posting about the ideas of expressing story via technology. She quotes from both the Sundance film projects and the new "The Center for Future Storytelling" at MIT. I think it is worth your time to go read her blog post at this link. It is actually worth your time to read her posts on a regular basis, in my opinion.

Top of my head, visceral thoughts about this interesting post:

They're both off the mark, in my opinion. Oral storytelling, person to persons, is still the "mother of all communication." What is referred to as storytelling in the above examples isn't storytelling. The first is filmmaking- which uses stories. The second is MIT's look at technology to convey stories. Again, not storytelling.

In no way do I disparage either the Sundance or MIT projects. I think both are needed and they do and will do good works. However, we do a disservice to what storytelling truly is when we toss about the word "storytelling" so freely.

I contend that all of the people on these projects need as their base some solid training and experiences in creating and speaking stories- oral storytelling ("traditional narrative?") as it were.

Storytelling (as person to person) was here as the foundation long before technologies sought to harness story.

As one of the first "traditional narrative" storytellers to embrace technology via Storyteller.net, I am for the use of technology to convey story. I am against the concept that technology is needed to rescue storytelling. "Traditional narrative...has been drowned out" is not my daily experience in teaching, training and performing.

What has happened is that we who practice the art have allowed our advocacy of "traditional narrative" to be drowned out. I've come to recognize this as the "hay wagon" syndrome: a rose-colored-glasses approach that says the 1970's days of the storytelling revival were the purest and most genuine when stories were told from the back of the hay wagon in Tennessee.

Some of that failure to advocate also comes from the nature of storytellers to not embrace technology to promote the art. Some failure also comes from infighting of leadership of the national organizations, especially in the U.S.

Finally, I think you ask a valid question about "losing meaning." More than losing meaning, I think stories when presented solely via technology are losing the engagement of the audience. Watching a story happen on film or otherwise delivered via technology requires zero engagement on the part of the viewer. The viewer becomes passive, with the story and its images poured into the head.

As an example: "The Dark Knight," the Batman movie, wanted to talk about the nature of evil. Since it was on film, there was no place for me to engage in that conversation. The movie showed it all to me, made my decisions about images, tried to tell me when to be scared and when to be happy. I loved the movie, but I didn't need to be there for the one-way story to happen. I know now the opinion of the director about a story but was not part of the storytelling.

In "traditional storytelling" I very much need my audience to co-create with me. You can see my short reflection article "Listening Sideways" for a little more about adolescents as co-creator of story. The link is http://storyteller.net/articles/206 .

Kathy, you do a great job making links and conversation points in your blog. Thanks very much.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Storytelling in Business Podcast #2

Our next edition of the "Storytelling and Narrative for Business Podcast" is now available.

This week, "What Did the Plumber Know?" and Sean is talking about telling an old-hat or familiar story for your business. Sponsored by http://www.executivespeakertraining.com/ and presented by http://www.seantells.net/.

Listen in:
Storytelling and Narrative for Business Podcast #2

Send us your thoughts and questions in the comments below or find Sean at http://www.twitter.com/storyteller .

The official blog for K. Sean Buvala, storyteller and storytelling coach.

New "Storytelling in Business" Podcast!

Sponsored by our Ancient Secret of Public Speaking Workshop, I've kicked off the new "Storytelling in Business" podcast. I'm aiming to release a new edition at least every two weeks for this fast-paced, quick listen podcast. Come enjoy it.

And, send me your questions about storytelling in/for: business, coaching, corporate training and public speaking. I'll work them into the line up.

First Edition (mp3) is here:

Episode One: The Guy in the Bathroom

BTW, if you take yourself too seriously, this is not the podcast for you.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

MasterMind Group Forming for Working Performing Artists.

Working Performing Artists: Let's grow your career in 2009! Join us for our next Mastermind Group.

If you’d like to know more about the Storyteller.net Working Artist Mastermind Groups, we have recorded a Q/A (Question and Answer) Session. You can listen in (mp3 file) at this link now.

If you are interested in the first 2009 group (which begins next week), for a future group or just for giggles, then please take a listen to this podcast. You might even learn a thing or two in the QA session even if you don’t join us for the program.

In this recorded call, we talk about:

-the background reasons for forming this group for working artists
-why artists want fast growth education vs. slow growth
-the powers of a Master Mind on your career
-who would make up the members of a Mastermind group
-the typical contents of a group like this
-the real power of the group: accountability
-more about the optional live gatherings
-what a peer review is
-compare and contrast short training vs. long term groups
-unique characteristics of the Mastermind model
-costs and fees

Our next group begins next week. After that, there may or may not be another group beginning in the Spring of 2009.

Interested in more? Contact Sean at sean@storyteller.net and be sure your subject line includes the words “Mastermind Information.”

As of this writing, 2 spaces remain for the group that begins next week. This group is guaranteed to happen. The price increases on Friday. Act now, please.

You can listen in (mp3 file) at this link now.

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Overhaul to Executive Speaker Training Workshop

I've just posted a major overhaul to the website for the "Ancient Secret of Public Speaking" workshop at http://www.executivespeakertraining.com . Please come take a look. I am still building and tweaking, but I think the new format is much nicer and more user friendly. Come join us in Arizona sometime.


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Expert Hails Disney’s New Movie "Bedtime Stories" for featuring the Number One Success Skill for Parents to Presidents.

For Immediate Release

Avondale, AZ- "Telling stories, that is using imagination and seeing situations from new perspectives, is the number one success skill for anyone, from parents to presidents," says K. Sean Buvala, the executive director of Storyteller.net and a national speaking coach for companies and their employees.

"Disney’s new movie ’Bedtime Stories’ of course illustrates the power of storytelling to and with children, but many folks also can learn to use storytelling as their primary tool for expressing the dreams, goals and successes of their business life. The essential concepts used for sharing storytelling with children come into play in any business situation. In the end, the only thing that causes one business to stand out over their competitors is their company story."

Buvala, a veteran of 23 years of professional storytelling, offers five quick tips for any parent who wants to tell stories for and with their child:

1. Learn to accept and use your skills as they are.

In the minds of your children, every story you tell is perfect. So, relax, slow down and think about what happens. Every story needs a beginning, a middle and an end. Once you think of those parts, just let the picture unfold in your mind and speak it to your child. Put down the "professional" story books and tell stories from your own experiences and memories.

2. Let your children add to the story as you go along.

Just like in the movie, if your child wants to add raining gumdrops, space creatures or fire balls, take those items and let them grow in your story. That way, you teach your child to use their imagination and that their contributions to a conversation are valuable. Don’t be too quick to correct for the "right" way to have a story progress.

3. Look your children in the eye.

Buvala says, "I’ve trained parents to tell stories to their children and CEO’s to tell the narrative of their company to board members. In all cases, looking sincerely at your audience expresses interest, increases bonding and grows credibility. Give your children a gift and look at them when you tell stories."

4. Use a variety in your words, not just baby-talk.

Children, from tots to teens, best learn language by hearing it used in conversation. Avoid the temptation to use baby talk with your children. Children grow to be adults so speak like an adult, varying words as you speak. For example, instead of "fast" you might say "quickly" or "rapidly," pausing to briefly define words as you go, if needed. In many cases, children get the meaning of words from the context of your story.

5. Start communicating with your teens before they are teens.

One of the most powerful ways to communicate with teens is by laying the groundwork for conversation while they are young. Storytelling by parents teaches young children that they are important enough to be the center of attention for a few moments during each story. Storytelling also teaches children the power of words, the ebb and flow of conversation and sequencing their thoughts, tools any teenager should have.

Buvala also states these same rules apply to storytelling in business. "Everyone starts where they are with their skills. In today’s market, customers respond better to genuine sharing instead of polished advertising. Also, our business stories are ongoing and when customers can add to the story via social networking, focus groups, feedback forms and so on, they take greater ownership. Being genuinely interested in our customers’ experiences and communicating face-to-face whenever possible is always a chance for growth. Finally, it’s important from the beginning that our corporate approach be one that treats our customers with respect, never talking down to them, explaining things as needed, making a focus on customer needs."

Buvala teaches a multi-day workshop for anyone who wants to learn to use storytelling for business, sales, non-profit or family use. For more information, please visit the website of "Ancient Secret of Public Speaking Workshop" at executivespeakertraining.com.

Contact:
K. Sean Buvala
PO Box 392
Tolleson, AZ 85353
http://www.executivespeakertraining.com
623.298.4548


Keywords:
parenting , business coaching , storytelling , movie , disney , bedtime stories , family , public speaking

###

***View this press release here:
http://www.free-press-release.com/news/200812/1229643560.html

Corporate Storytelling: 3 Tips For the Nervous Public Speaker

Do you remember your first days without the training wheels on your bike? Were you nervous? Were you even a little bit afraid? Did that fear make you hyper-focused? Was there someone holding on to your bike's seat, guiding you and cheering you on?

When it comes to public speaking, do you find yourself nervous and maybe even afraid? Like that first experience on your bike, let me hold on the seat and help you learn.

1. Let Your Nerves Work for You

I am probably right when I say those few moments of being on a bicycle without training wheels were some of the most focused moments in your life. All your senses were ready to learn. Your nerves, in that case, were working for you.

Nerves are not the enemy. I have been presenting public speaking courses for over two decades and I have never found a good speaker who was not nervous about their work. Notice that I wrote "a good speaker." There are plenty of cocky and arrogant public speakers who are "never nervous" but they present without energy or enthusiasm.

What good are nerves and nervousness for the public speaker? Your nerves keep your energy level high and your focus sharp. Speaking with high energy while focused on your presentation benefits your audience. They are getting a speaker who is truly present to the subject they are presenting instead of someone who is spewing out just another average speech. Before going onstage, accept your nerves as part of being human, take several slow deep breaths, smile big and step onto the stage with energy and enthusiasm.

2. Remember: Your Audience Wants You to Succeed.

When you were riding without the training wheels, were your family or friends standing on the sidewalk hoping you would fall off and hurt yourself? Of course they were not hoping that you would fail.

In public speaking, your audience wants to you to be at your best. They do not want you to be boring as that means they will be bored. Your audience wants to see you having fun or deeply in touch with your subject. In the old days, people were told to imagine the audience in their underwear. That was just horrible advice. Your audience is on your side and you are in partnership with them. Remember, you are the expert and you are giving them a valuable presentation. They want to walk out of the event saying, "Great! I can really use what that speaker was talking about."

3. Good Coaching and Training is Invaluable.

When you were a small child, you did not just hop on to your bicycle and hurry down the street. No, you started with training wheels. Then, someone took off those training wheels and ran behind you, holding on to the seat, while you wobbled down the road. Several falls later, more running and wobbling, and then, whoosh you took off down the road.

Coaching and training for public speaking are invaluable ways to get to the whoosh moments of public speaking. We who coach and train public speaking skills are always getting letters of thanks from our clients who successfully used simple techniques taught in public speaking workshops or private coaching. Seek out the experts who can take you to the next level. You will discover that it is an incredible experience to have a speaking coach who can point out areas where you need to improve and support you in your natural skills as a presenter.

Learn to focus your nervous energy to achieve excellence as a speaker.

For more information about Sean's workshop that teaches you to harness the power of business or corporate storytelling, please visit our website at http://www.executivespeakertraining.com You are also invited to follow Sean via his Twitter account at http://www.twitter.com/storyteller today.

The official blog for K. Sean Buvala, storyteller and storytelling coach.

Review of our Grumpy Burgers Teleseminar.

Just read this over at a NING group. Thanks, Kath.


I went on Sean's Teleseminar on Monday, and I got lots of new ideas to try, plus heaps of good marketing tips. Some things I knew of (good to get re-inforcement of that knowledge, though), but most were new ideas that will really help me improve our business and get more bookings. Sean teaches a lot of his ideas in point form (which he then elaborates on) - this is great because it makes it easy to take in and remember. I have already started to use some of the ideas, and will add more as I go along.

I've only ever been on one other teleseminar, and one thing I noticed that was different about Sean's way of teaching is that he is very inclusive and approachable. He kept asking if we understood each point, and welcomed and encouraged questions from us - he seemed genuinely interested in our marketing problems, and with helping us.

If your calendar is full and you have no room to squeeze in even one more booking ;o) - you probably don't need to go on the call, but otherwise, I can thoroughly recommend this Teleseminar - you won't have wasted your time by joining it. It's being repeated on Friday evening - here are the details:

http://professionalstoryteller.ning.com/events/surviving-tough-economic-times-1

Cheers,
Kathy Lamb Worsfold


The official blog for K. Sean Buvala, storyteller and storytelling coach.

Corporate Storytelling: Three Things You Need To Know

Storytelling in your organization is taking place everyday regardless of its official status as a "program." However you will find that with focused training and implementation, storytelling will raise the bottom line of any company. Before you begin adding the power of narrative to your workplace, there are a few things you need to know.


1. Storytelling in Corporations Requires Time to Grow

For many years, I was involved in a variety of companies that jumped from one fad management idea to another. First, we were Moving Cheese. Then, we were tossing stuffed Fish around the room. And we were doing it all in just One Minute. While some of the ideas of these management romps may have been momentarily implemented at my workplaces or yours, most of these fads have moved on.

Corporate Storytelling is not a fad. Everyone person who has contact with your company has a story to tell about that contact, both the good and the bad. It has been around since the beginning of time and the first moments of oral communication. It will work for your company if you are willing to think about long-term implementation of storytelling to your corporate communications. For best results, the power of story needs to be understood as a tool for all departments in your organization, not just sales and marketing.

I suggest that when your company does want to invest in storytelling for their internal and external customers, they begin with a small and dedicated group of employees who are first taught the art and science of storytelling. Our "Executive Speaker Training" Workshop is a great place to get this initial training for your employees who already have basic background in public speaking.


2. Storytelling in a Business Must Come from the Top

One of the people on this initial team should be a member of senior management. I have worked with companies who originally conceived the idea of storytelling in one department and then set out to find a great trainer. They assured me that the "bosses" were in line with this new program. Then, as the training sessions started, the folks with their arms crossed at the back of the room or otherwise practicing "active non-listening" were the senior management staff. You cannot expect that the average company employee will adopt a program that the leadership will not embrace.


3. You Must Integrate Storytelling, not Just Talk About It.

Your new storytelling must be practiced at every business gathering, from the smallest meetings to company-wide events. Be sure that your training sessions include plenty of time for practicing storytelling instead of presentations all on theory.

When you are developing this program, be sure to look for trainers and presenters who have extensive experience in actually telling stories. Does your trainer actually know how to tell (not write) stories? Did they just recently begin to add storytelling to their work or do they have a lifetime of expertise?

Learning to share the company stories is financially and personally rewarding. Please take some time to learn this fundamental communication skill for your workplace.

****

Sean Buvala is the executive director of Storyteller.net and a veteran of more than 23 years of storytelling in corporate and nonprofit settings. For more information, please consider sending your team to one of our workshops. For teams of five or more, we can come to you.

If you would like to reproduce this article, please send a note to Sean at sean@storyteller.net with words "reprint permission" in the subject line.

Performing Artists Marketing Telecourse

We offered our "Grumpy Burgers" Telecourse last night. The next one is Friday, 11/2.

We had a great call last night and a handful of storytellers from around the world got some marketing ideas that few artists have ever used.

"Grumpy Burgers, Wood Fires and Cheap Whines:
The Economy is Not Your Business."

Please consider joining us this Friday (11/21) evening? Details at: http://www.prostoryteller.com.

One person Twittered me and said,

@Storyteller great workshop tonight, Sean. Rich with on-target info for performers. Thanks.

I love the chances to teach and coach. Earlier this week, someone sent me a Facebook after
our coaching session:

Joseph wrote on your Wall:
"Sean, the pleasure was all mine, I am still reeling from our conversation!!! Good stuff--Great stuff!"

Come join us this Friday. http://www.prostoryteller.com.

Growing the Arts Together,
Sean


The official blog for K. Sean Buvala, storyteller and storytelling coach.