Friday, February 06, 2009
Newest "Storytelling in Business" Podcast
Please send your questions and comments to sean@storyteller.net and be sure to put "podcast comments" in the subject line.
Click below to listen in!
Storytelling In Business Podcast #3
Find previous podcasts in this series at this address:
http://seantells.net/audio-and-video/podcasts/
The official blog for K. Sean Buvala, storyteller and storytelling coach.
Tuesday, September 23, 2008
Tuesday, June 17, 2008
Every Business Needs the Power of Storytelling
I was in a city across the country from me and I was teaching the corporate storytelling version of my “Storytelling 101" presentation for a large company. The training had been designated as a “not mandatory but we want you to be there” event, so some people came to the meeting just a bit hostile.
During the break, I was, umm, sitting in the bathroom and behind a closed door. That’s all I will say about that. Just know that those who came in could not see me. Two other men entered the bathroom and as they washed their hands, they began to talk about how “stupid” it was for them to be there at storytelling training. “What do I need corporate storytelling for?” the first man asked the other and continued with other gripes.
I stepped out of the place I was sitting which I think shocked the first guy. Perhaps surprised to see me and a bit embarrassed about griping about the speaker behind his back, the first man then started in on me about “what could a storyteller teach me?”
Washing my hands, I asked him, “So, what do you do here?”
He then went on to explain that he directed the process where the company secured new buildings. He told me about how they have to help the decision makers understand how the building will be used, not just how much it costs. He then told me about one particular building they acquired that was now used to help families work through long-term illness saying, “What a difference it makes in the lives of people.” The pride of his work was clearly reflected in his conversation.
I said, “You know, that was a great story you just told me.”
He stopped, took a long look into the mirror and sighed. He knew I had caught him in the proof that every area of every business uses storytelling. He knew that he had just used storytelling to tell me about his work.
This executive looked right at me, mumbled, “Oh, (censored)” and walked out the door.
My new corporate friend was very attentive the rest of the training session.
No matter what your company is about, I would be honored to train you and your staff in the power of corporate storytelling. Please let me know how I can help you.
The official blog for K. Sean Buvala, storyteller and storytelling coach.
Thursday, December 27, 2007
Adore My Work
His brother works for a company that is, essentially, a playground supply shop for the recreation needs of adults for such pastimes as skiing, beaching, outsdoorsing and so on. He said that people come to his store ready to spend money, eager to buy new toys and for the fun and excitement that the items in his store will bring to their lives. Hence, his customers are always happy and they see him as someone who can help them meet their needs.
I chimed in with the fact that I also adore my work. I don’t like the traveling, it’s not romantic. To survive, I have learned to think of the traveling as part of the workday and not simply a conduit between A and B. By that I mean I’ve learned to think, “Today my job is: travel.” That helps.
But once I arrive where I am to be, I adore my work. I love the audiences. I love the sounds an audience makes when they “get it.” I adore the moments when one of my corporate storytelling clients says, “That was the lightbulb for me!” In those same corporate settings, I am excited about how those clients start to apply the integration of story with their mission statements.
I adore this job when the scruffy teenage boys, at the end of a story, say out loud to each other “Damn, that was a pretty good story.” I adore those moments when the teenage girls stop (unconsciously) in the middle of their “texting” to watch my story finish.
I adore my work when school administrators say, “We’ve never seen anything get the attention of our (parents) (students) like your storytelling.” I adore it when little kids see me in the library or store and say, “Hey, you came to our school and you told us the story about the moose and the loud cricket and all those animals and the moose got bit on the butt and he jumped in the air and the fish had no water and then he fell on the ground and the water came back up and then the fly......”
I adore my work of promoting other storytellers when a sponsor writes to me to tell me how through Storyteller.net they found the perfect teller.
I adore my coaching work when my coaching clients call me and tell me they had a “nirvana” moment during our coaching session.
I love my role as "community service" work when someone at Storyteller.net sees their new page unfold with pictures and audio and they are so excited by that. I am crazy wild about storytelling when a Storyteller.net directory member sends an Email expressing shock that they got booked via their listing with us. As my kids say, “no duh!” If you are a working storyteller and you are not listed at Storyteller.net, you are missing jobs. Period.
I adore my work as a storyteller. Thanks for letting me be a part of your life in some way.
Monday, December 24, 2007
Happy Holidays
Out of clutter, find Simplicity.
From discord, find Harmony.
In the middle of difficulty lies Opportunity.
-ALBERT EINSTEIN
Monday, August 20, 2007
I Had Forgotten How Good You Are.
And it was my fault that they forgot.
Okay, let me see if I can put in writing what I learned this weekend.
Over the weekend, I had a chance to do multiple presentations for an organization. Back in the day, about 10 years ago, I used to work as a storyteller with this group every week, sometimes multiple times per week. For many reasons such as their staff (read that: decision makers) and location change for their group, I had lost touch with many of the members of that organization. I had gotten lazy with my mailing list and dropped people off the list under the assumption that they would not be interested.
Ah, did you see that word in there....assumption....assume "means that you make..." Oh, you know the rest of that one.
Now, this weekend, after many years of not working with this group, I now had a major event with them, primarily because one of my regular sponsors (who is now based at this location) called me and said, "why aren't you coming up to this place anymore?" That put things in motion, contracts were signed and there I was again.
Afterwards, two different people who had seen me work with them "way back when" came up to me separately and said, "I had forgotten how good you are." Although flattered by the evaluations, I asked how come they hadn't been in contact with me for their needs. The both replied that they had lost track of me and that "i stopped getting your mailings so I assumed you weren't doing this anymore."
EEEK!
Yes, I know. They might have used the Internet to find me. A reality check here calls us to remember that not everyone (yet) thinks about the Internet when searching for people they know. And 8-10 years ago folks were barely using Email to communicate let alone Googling storytellers.
Postal mailing still work. These two people judged my availability based on my mailings. How many bookings and good events had I missed because I stopped sending monthly mailings to these two people?
Let's do the math. Let's average a post card, mailed out, to 50 cents each. That's probably too high. Ten years of mailings, 12 months per year gets us 120 mailings. That's $60 each or $120 to both folks over the last 10 years.
How many bookings had I missed in ten years with these potential sponsors because I took them off my mailing list? $120 is a fraction of a single booking. I saved myself $1 per month not mailing to these folks who knew "how good you are" but probably lost several thousand dollars in bookings, coaching and performances. There are also lost relationships and lost chances to promote the Art of Storytelling.
Sigh.
Remember, they did not ask to be removed. I will always remove someone who asks. Rather, I assumed they wouldn't want to hear from me based on the actions of their leadership.
Am I making sense here? Some marketing gurus say that you need at least 50 contacts a year with customers to keep yourself at the top of their minds. I urge my clients to do at least monthly mailings.
And now, I'll urge them to never take a potential sponsor off a list unless asked.
"I had forgotten how good you are," they said.
It was my fault that they forgot.
Monday, May 14, 2007
Business Storytelling: Are You Ready for Five Minutes of Fame?
Let's pretend that the Woman who runs the World's Largest Afternoon Talk (WLATS) show wants to talk about your business on Her show. You Know Who I mean. She is going to randomly pick an employee from your organization to speak.
Let's pretend that YOU have been chosen to represent your company on Her WLATS show. You will have only 5-10 minutes on the show to share your experience and to convince people that they should be calling your company for their needs. Like it or not, 10 minutes on that show can translate into bazillions of contacts. So, you have 5-10 minutes to grab the attention of the audience.
What would you say? If you said you'd talk about your financial security, how nice your buildings are and your 24 hour service, then you lose. All of your competitors say they have those, even if they don't.
You've got 5-10 minutes. What story, the one that touches the heart and imagination of the audience, will you tell? Stop now and choose one. If you have taken my training work, you have your Intentionality Journal to help you. My training courses give you tools that work.
Side note for some of you: This is *not* an exercise in the "elevator speech" process. "Elevator speeches" are dead. Relationships are alive. Stories build relationships.
1.Choose your story.
2.Choose your point.
3. Choose where the story will start.
4. Choose the other episodes that help you get your point across.
5. Choose the ending. Maybe you go back to the opening sentence to close?
6. Find someone and tell them your story. Open your mouth and tell the story. The only way to learn is to do it.
This exercise is for everyone in your company. It is for the Executive Team. It is for the new cashier who was just hired this week.
"Hah Ha, Very funny. WLATS is going to randomly pick an employee? Oh, that will never happen." you say. Do you want to bet? It is already happening every day. Potential customers, guests and potential employees randomly meet your staff every day. Are all of your current staff ready to tell a story or two?
Executive People: Will you model your 5-10 minute talk-show story for the rest of your company within the next seven days?
Tuesday, May 01, 2007
Of Thank You Notes, Colored Pencils and Corporate Storytelling
The latest thank-you note I got was from a 7th grade boy. It was written with one of those pencils where the lead changes color every few strokes. It's like a box of crayons exploded all over the letters. Every kid thinks they are the first person to ever write a note with those kind of pencils. Adults couldn't have possibly ever had something so cool as this. In his cascading colors note, he told me that he and his friends thought my stories I told in his school were "exciting." I, of course, thought this note was a classroom assignment. You know, something like: write the Storyteller and say "thank you." Turns out, this was a spontaneous action on this kid's part. He wrote a note, put it in an envelope, got a stamp and sent it. Getting these notes, from adults and kids, is one of the things I really like about being a professional storyteller.
When's the last time your (teenagers or students) experienced anything that made them hand write a note...for which they were not getting graded? When was the last time the teens in your life had something that wasn't electric grab their attention so thoroughly? That is the power of live storytelling and that is what I do.
Chapter Two of this Generic Story: Corporate Secrets
I'd like to share with you a little reality. Your customers aren't paying attention to your advertising and sales slogging anymore.
They've heard it all before. Numbers no longer slake their thirsts. If you are using the "we're number one" bit, that doesn't impress them. Your "100's of locations" map doesn't matter.
You've burned out their patience and their "Broca's" region is turned off. Your old "hard skills" have worn down to fracturing thinness. Yawn.
I know, you want to hold on to your slick presentation folders, your staff full of degrees, your nice office building. Your professional self-image. Yikes.
So, what are they, your customers, paying attention to? They want you to "surprise Broca." Go ahead and Google that. They're paying attention to and they are thirsting for, the one thing or two that sets you apart. This thing that will scream past their boredom, grab hold of their right-brains and poke them squarely in their mind's eye.
They want your stories. YOUR stories. What makes YOU in YOUR organization exist? You know, if you were really honest about it, your company is not that much different
than your competitors. Go on, no one's looking. Be honest. Let go of your "corporate mythology" of how your Goliath-ness is David proof.
What is different? Your stories? Do you have the most compelling reasons, narratives, records of what keeps your current customers with you? What's the story?
Put my money where my mouth is? What's my story? There are lots of storytellers out there. Principals at schools get packages from storytellers all the time. What makes Sean different? Here's one of many things: I capture the attention of Junior High kids so deeply and so that they run to their textbooks and computers when I am done to learn more about the literature and world folktales that I've been teaching and storytelling. When I work with teens, they write me thank you letters afterwards. Yes, handwritten letters. It's amazing. 13 year olds (even guys) writing, even when they don't have to. That's what sets me apart: stories about how teens are motivated to read, research and write when I am done in the classroom.
Hold on to your slick handouts and your Powerpoints. Facts are okay and needed. What your customers are going to remember are your stories that frame and focus your number and your facts.
Relationships sell. Relationships are built on our stories. They who tell the best story get the sales. They who tell the best story get the most conversion and buy in. This is a hard skill. "Connecting" is no longer an optional skill in business.
And after all my blathering above, what you're going to remember is the story about the multi-colored-lead pencils. Why? Because you probably had some when you were a kid or you've bought them for your own kids. Connecting.
Sunday, April 22, 2007
April 2007 Podcast is Here!
I’ve posted our latest podcast from Storyteller.net and Seantells.com. The link is below or you can find it on Itunes. You can also find it on my Myspace page.
We did something a little different with this podcast. I recently spent a day as guest artist in a 7th grade classroom. That’s with young people about 12 and 13 years old. I recorded large portions of the day. I’ve narrowed those recordings down to a 35 minute podcast. There are four stories in there and a coaching moment. Even the coaching moment comes from the day with the kids.
You’ll hear this again on the podcast, but I wanted to talk a bit about this here. As you know, those of you who have taken my storytelling training or coaching, that although you as a teller and your stories may remain consistent, when you change your audience you change your style. So for this group, I was speaking specifically to a small group (25 or so kids) in a small room. It was a close and intimate environment as oppsed to a big stage or an entire school assembly. The kids had also just finished a week of Arizona's mandatory testing, so they, and the teachers in the school, were pretty exhausted. We like to describe these mandatory tests as "no child left untested." We had a casual, informal day together.The risk anyone takes when they put forth recordings of themselves is that the listeners will think, “Oh, that is the way they always tell.” That’s simply not true of any storyteller anywhere. Well, at least the ones who understand their craft.
As you listen to this piece, keep the above paragraph in mind. Like all tellers, I have a variety of styles to choose from (and have chosen from) when my audience is 2 or 2000, aged 12 or 72, big stage or small classroom.
And, before you write me (ha ha!) about the Hades and Demeter comment, please know that I know it’s Persephone that brings the Spring, not her mother.
Our podcasts are sponsored by StorytellingProducts.com. Please stop by and support our work by purchasing a CD or Book from there. Thanks.
I hope you enjoy this month’s podcast. Click here to get it now.
Tuesday, April 17, 2007
Happy Birthday to Storyteller.net
I am proud of what we have done and what we have achieved. Others have said, and I agree, that Storyteller.net has helped storytelling move forward not only on the Internet but in the world community as well. I had already been working nationally as a storyteller for 10 years when we created Storyteller.net. As a pro, I knew what needed to happen on the Internet for storytellers and was fortunate to be able to create that. Storyteller.net has never been "Sean's site." Rather, it's been "our site," tellers both near and far, since the beginning. Our remake in 2002 just made a good thing better. Storyteller.net has been a labor of love for many years, a gift to tellers and our guests.
We were the first to offer a comprehensive online directory for storytellers initially at no cost and now just $25 per year. More than 400 tellers have used or are using our services and we're glad to have given you a home. We've watched tellers transition and grow from simple, beginning local tellers to some of the best nationally-travelled tellers in the business. What a joy that has been.
We were the first to offer a diverse collection of online audio stories, free for listening for audiences all over the world. There's also a growing collection of written stories on our site. We were the first with an online, no-charge events calendar.
We've had two editions of the Storyteller.net store, with our current store at StorytellingProducts.com going strong. Again, if memory serves me correctly, we were the first to offer the ability for national online sales to the local tellers of the world. There's some imitators coming along, but we were the first to "level the playing field" for storytellers everywhere.
We were the first to offer the pod-cast like Amphitheater with storytelling interviews and performances. Yep, we were doing "podcasts" before they even had a word to describe "podcasts." I remember my business partner telling me that I was "crazy" to do those Amphitheaters and then several days later saying he thought the idea would prove to be brilliant. Little did we know that what we were doing was very far ahead of the Internet pack.
In ten years, we've had a variety of other firsts. I always enjoy reading when another storytelling organization or individual promotes their idea as "the first ever..." when we've been doing it since 1997. Lots of people imitate our model. We're pleased to be able to have offered so much, usually at no or very little cost, to so many people. Thousands of people each week come and take advantage of everything we have at Storyteller.net. We're glad you are here.
Watch for more changes in this our 10th Anniversary year. Over the coming weeks and months, we'll be sharing with you reviews and comments from our guests and members. We'll also be introducing new features to help you learn more about the Art of Storytelling. We have a live event (they call it "brick and mortar" in 'Net lingo) in the works that I think will be one more risk-taking, cutting-edge offering from Storyteller.net, one we hope will help change the way we all think about the nature of storytelling and who the "best" in storytelling are or will be. Whew! I am nervous just typing that one out!
I think you'll be pleased, tickled and challenged by what's over the bend for the next ten years.
Thanks for indulging me in this birthday letter.
Thanks for being with us.